{"id":156665,"date":"2021-11-29T18:09:07","date_gmt":"2021-11-29T18:09:07","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/branding-innovation-brandinnovation"},"modified":"2024-12-10T09:47:44","modified_gmt":"2024-12-10T09:47:44","slug":"branding-innovation-brandinnovation","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation","title":{"rendered":"Branding + Innovation: \u201cBrandinnovation\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-descripcion\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescripci\u00f3n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-perfil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tPerfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructores\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructores\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-descripcion-705\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Formato<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">100% Online<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Programa<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">12 horas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Idioma<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Espa\u00f1ol                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Duraci\u00f3n<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">5 semanas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Precio<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">TOTEM<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <section class=\"module module-videoContent module-bg1\">\n<div class=\"module_inner col12-big col12-ds col12 col8-md col4-sm\">\n<div class=\"module_content\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img\" style=\"background-image: url('https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg');\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img\" style=\"background-image: url('https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg');\">Branding + Innovaci\u00f3n: \u201cBrandinnovation\u201d es un curso en l\u00ednea que explora c\u00f3mo el branding, ahora visto como una inversi\u00f3n vital, puede revolucionar la industria del turismo. Descubre c\u00f3mo una marca s\u00f3lida mejora el valor, la confianza y la reputaci\u00f3n con el tiempo. Aprende conceptos esenciales de branding como cultura, talento, sostenibilidad e innovaci\u00f3n. Con la gu\u00eda de expertos de la industria, aprende a aprovechar el branding para destacar, bas\u00e1ndote en ejemplos del mundo real para obtener estrategias pr\u00e1cticas para crear una marca que se adapte y d\u00e9 forma al futuro.<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informaci\u00f3n importante:<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Solicitudes abiertas: Cualquier momento<\/li>\n                                                                                        <li class=\"text-white\">Fecha l\u00edmite preferente: Cualquier momento<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Si deseas inscribir a varios usuarios o necesitas m\u00e1s informaci\u00f3n sobre este curso, ponte en contacto con nosotros.                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"156665\"\n                        data-course-ie=\"course-v1:totem-unwto+001+2021\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '4b0feeb736', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Lo que aprender\u00e1s<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Identificar el branding como una inversi\u00f3n estrat\u00e9gica.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Comprender el impacto del branding en el valor y la reputaci\u00f3n.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Explorar el papel del branding en la cultura y el talento.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Examinar la sostenibilidad y la transformaci\u00f3n digital en el branding.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Analizar estrategias innovadoras de branding.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Aprender de expertos de la industria y estudios de casos del mundo real.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenido del curso<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Branding y Turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Descubre el papel evolutivo del branding.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Comprende c\u00f3mo el branding moldea las percepciones del consumidor y el posicionamiento en el mercado.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explora estudios de casos de estrategias de branding exitosas.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Aprende a desarrollar una narrativa de marca que resuene en contextos culturales diversos.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Talento y Turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Comprender la conexi\u00f3n entre talento y branding.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Analizar estrategias para construir una cultura de marca s\u00f3lida.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explorar ejemplos globales de \u00e9xito de marca impulsado por el talento.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Digital y Turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Examinar el papel de la transformaci\u00f3n digital en el branding.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Aprender sobre las \u00faltimas herramientas y estrategias digitales.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explorar campa\u00f1as de branding digital exitosas.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Sostenibilidad y Turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Comprender la importancia de la sostenibilidad en el branding.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Aprender c\u00f3mo integrar la sostenibilidad en las estrategias de marca.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Analizar estudios de casos de pr\u00e1cticas de marca sostenibles.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 5<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Innovaci\u00f3n y Turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explorar estrategias innovadoras de branding.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Comprender el papel de la innovaci\u00f3n en el desarrollo de marcas.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Aprender de ejemplos destacados de marcas innovadoras.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-perfil-97\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <h4>\u00bfPARA QUI\u00c9N EST\u00c1 DISE\u00d1ADO ESTE PROGRAMA?<\/h4>\n<p>Este curso est\u00e1 dirigido a profesionales de negocios y turismo, individuos curiosos, estudiantes y emprendedores ansiosos por adentrarse en el mundo del branding, reconocido como una herramienta fundamental en el panorama global actual. A diferencia del pasado, cuando el tama\u00f1o determinaba el \u00e9xito, el \u00e9xito de hoy depende de la agilidad, la innovaci\u00f3n, la confianza y las estrategias visionarias. Los participantes obtendr\u00e1n valiosos conocimientos para navegar en este din\u00e1mico paradigma y aprovechar el branding como una fuerza transformadora en sus carreras y proyectos.<\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"156665\"\n                        data-course-ie=\"course-v1:totem-unwto+001+2021\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '4b0feeb736', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructores-258\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Conoce a nuestros formadores<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/Andy.jpg\" alt=\"ANDY STALMAN\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">ANDY STALMAN<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Profesor de Branding y Turismo<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Andy Stalman, conocido como \"Mr. Branding,\" es un experto global en branding con m\u00e1s de 25 a\u00f1os de experiencia en cinco continentes. Es autor de obras influyentes como \"BrandOffOn: La marca del futuro\" y \"TOTEM. Transformando clientes en creyentes.\" El profesor Stalman es CEO de TOTEM Branding, asesorando a corporaciones l\u00edderes y ense\u00f1ando como profesor visitante en prestigiosas escuelas de negocios en todo el mundo. Reconocido por sus carism\u00e1ticas presentaciones, Andy es un conferencista principal muy solicitado en eventos prominentes de branding y negocios, donde comparte su experiencia en estrategia de marca e innovaci\u00f3n en la era digital.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/emma.jpg\" alt=\"EMMA GINER\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">EMMA GINER<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Profesora de Talento y Turismo<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Emma Giner destaca en la formaci\u00f3n de equipos multiculturales y en la navegaci\u00f3n en entornos complejos y din\u00e1micos. Comenz\u00f3 en Mango en 1996 y cuenta con dos d\u00e9cadas de experiencia en el sector minorista, liderando la expansi\u00f3n de la marca en Asia y Europa. Al unirse a Inditex en 2001, fue jefa de Formaci\u00f3n para Oysho y Massimo Dutti, directora de Desarrollo Global y directora internacional de Personas y Operaciones para Massimo Dutti hasta 2016. Como emprendedora y consultora desde 2016, colabora con organizaciones globales de estilo de vida, bienes de consumo, distribuci\u00f3n, deportes y de la industria farmac\u00e9utica. Los proyectos transformadores de Emma han dejado una marca significativa en ciudades como Shangh\u00e1i, Mosc\u00fa, Nueva York, Par\u00eds, Dub\u00e1i, Londres y Nueva Delhi.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/emiliano.jpg\" alt=\"EMILIANO P\u00c9REZ-ANSALDI\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">EMILIANO P\u00c9REZ-ANSALDI<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Profesor de Digital y Turismo<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Emiliano P\u00e9rez-Ansaldi tiene un t\u00edtulo en Dise\u00f1o y Publicidad de la Universidad de Buenos Aires, con m\u00e1s de dos d\u00e9cadas de experiencia en Argentina, EE.UU. y Espa\u00f1a en dise\u00f1o, publicidad, marketing y tecnolog\u00eda. Reconocido en el \u00e1mbito digital de Espa\u00f1a por integrar sin problemas marketing, comunicaci\u00f3n, tecnolog\u00eda y nuevas herramientas, el Profesor P\u00e9rez-Ansaldi es un conferencista muy solicitado en foros globales de comercio electr\u00f3nico y marketing online en Espa\u00f1a y Am\u00e9rica Latina. Su experiencia se extiende a la ense\u00f1anza en prestigiosas escuelas de negocios a ambos lados del Atl\u00e1ntico, donde imparte conocimientos sobre comercio electr\u00f3nico, marketing online y estrategias digitales.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/gill.jpg\" alt=\"Gill Wilson\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Gill Wilson<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Profesora de Sostenibilidad y Turismo<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Gill Wilson cuenta con m\u00e1s de 20 a\u00f1os de experiencia en marketing en los sectores de los alimentos y el turismo, con una trayectoria que incluye puestos de trabajo en Kellogg, Heineken y NH Hoteles. Formada en sostenibilidad por el Cambridge Institute of Sustainability Leadership y la London Business School, est\u00e1 especializada en integrar la sostenibilidad en las estrategias de negocio para alinearlas con los valores de la marca y las expectativas de los consumidores. Es profesora de \"Estrategia de Marketing para la Sostenibilidad\" en IE Business School y realiza capacitaciones para iniciativas como \"Sustainable Travel Ireland\" y \"Creatives for Climate,\" centradas en la sostenibilidad en agencias de publicidad.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/natalia.jpg\" alt=\"NATALIA BAYONA\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">NATALIA BAYONA<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Profesora de Innovaci\u00f3n y Turismo<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Natalia Bayona es una profesional de las relaciones gubernamentales e internacionales, especializada en comercio exterior, turismo y marketing. Habla ingl\u00e9s, franc\u00e9s e italiano, y tiene una amplia experiencia en la promoci\u00f3n de Colombia en escenarios internacionales. Es una apasionada de temas como el marketing, la imagen, la comunicaci\u00f3n y las relaciones p\u00fablicas dentro del sector p\u00fablico, enfatizando la responsabilidad social corporativa y construyendo puentes entre entidades del sector privado, el sector p\u00fablico y los medios de comunicaci\u00f3n. Sus especialidades incluyen el marketing tur\u00edstico, las relaciones gubernamentales, la comunicaci\u00f3n estrat\u00e9gica en el sector p\u00fablico y los asuntos p\u00fablicos.<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transforma tu marca tur\u00edstica en un activo estrat\u00e9gico, aprovechando la innovaci\u00f3n y la sostenibilidad para prosperar en una industria din\u00e1mica.<\/p>\n","protected":false},"featured_media":76466,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[98,97,146],"product_tag":[],"class_list":{"0":"post-156665","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"career_goals-marketer-es","7":"career_goals-others-es","8":"product_cat-managerial-es","9":"product_cat-home-es","10":"product_cat-marketing-communications-es","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"Transforma tu marca tur\u00edstica en un activo estrat\u00e9gico, aprovechando la innovaci\u00f3n y la sostenibilidad para prosperar en una industria din\u00e1mica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation\" \/>\n<meta property=\"og:site_name\" content=\"UNWTO Tourism Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WorldTourismOrganization\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T09:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unwto\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation\",\"name\":\"Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg\",\"datePublished\":\"2021-11-29T18:09:07+00:00\",\"dateModified\":\"2024-12-10T09:47:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg\",\"width\":960,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/shop\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branding + Innovation: \u201cBrandinnovation\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"name\":\"UNWTO Tourism Academy\",\"description\":\"Tourism Online Academy\",\"publisher\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\",\"name\":\"UNWTO Tourism Academy\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"width\":3023,\"height\":1142,\"caption\":\"UNWTO Tourism Academy\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WorldTourismOrganization\",\"https:\/\/x.com\/unwto\",\"https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/\",\"https:\/\/www.instagram.com\/unwto\/\",\"https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation","og_locale":"es_ES","og_type":"article","og_title":"Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy","og_description":"Transforma tu marca tur\u00edstica en un activo estrat\u00e9gico, aprovechando la innovaci\u00f3n y la sostenibilidad para prosperar en una industria din\u00e1mica.","og_url":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation","og_site_name":"UNWTO Tourism Academy","article_publisher":"https:\/\/www.facebook.com\/WorldTourismOrganization","article_modified_time":"2024-12-10T09:47:44+00:00","og_image":[{"width":960,"height":650,"url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@unwto","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation","name":"Branding + Innovation: \u201cBrandinnovation\u201d - UNWTO Tourism Academy","isPartOf":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage"},"thumbnailUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg","datePublished":"2021-11-29T18:09:07+00:00","dateModified":"2024-12-10T09:47:44+00:00","breadcrumb":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#primaryimage","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-11-30-at-12.51.04.jpeg","width":960,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/branding-innovation-brandinnovation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/es"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/shop"},{"@type":"ListItem","position":3,"name":"Branding + Innovation: \u201cBrandinnovation\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","name":"UNWTO Tourism Academy","description":"Tourism Online Academy","publisher":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization","name":"UNWTO Tourism Academy","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","width":3023,"height":1142,"caption":"UNWTO Tourism Academy"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WorldTourismOrganization","https:\/\/x.com\/unwto","https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/","https:\/\/www.instagram.com\/unwto\/","https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists"]}]}},"_links":{"self":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product\/156665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/media\/76466"}],"wp:attachment":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/media?parent=156665"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_brand?post=156665"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_cat?post=156665"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_tag?post=156665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}