{"id":157449,"date":"2023-04-19T17:09:11","date_gmt":"2023-04-19T17:09:11","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/strategic-communication-for-tourism"},"modified":"2024-12-10T12:10:34","modified_gmt":"2024-12-10T12:10:34","slug":"strategic-communication-for-tourism","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/strategic-communication-for-tourism","title":{"rendered":"Comunicaci\u00f3n Estrat\u00e9gica para el Turismo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-descripcion\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescripci\u00f3n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-perfil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tPerfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructores\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructores\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-descripcion-687\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Formato<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En l\u00ednea<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Programa<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 horas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Idioma<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Ingl\u00e9s                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Duraci\u00f3n<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semanas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Precio<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">University of Sharjah<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span data-sheets-root=\"1\">Este curso proporciona una comprensi\u00f3n fundamental de la comunicaci\u00f3n estrat\u00e9gica en el turismo. Cubre temas esenciales como la gesti\u00f3n de las partes interesadas, el branding y las estrategias de comunicaci\u00f3n efectiva, por lo que los gerentes, profesionales e individuos que lo hagan adquirir\u00e1n habilidades pr\u00e1cticas para una aplicaci\u00f3n inmediata. Impartido completamente en l\u00ednea con contenido multimedia, videos del claustro, entrevistas con expertos y cuestionarios, el curso te permite aprender a tu propio ritmo y tiene como objetivo mejorar tu capacidad para implementar estrategias de comunicaci\u00f3n efectivas en la industria del turismo.<\/span><\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informaci\u00f3n importante:<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Solicitudes abiertas: En cualquier momento<\/li>\n                                                                                        <li class=\"text-white\">Fecha l\u00edmite preferente: En cualquier momento<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Si deseas inscribir a varios usuarios o necesitas m\u00e1s informaci\u00f3n sobre este curso, ponte en contacto con nosotros.                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157449\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n    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class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Lo que aprender\u00e1s<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Fundamentos de la gesti\u00f3n de stakeholders en el turismo.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>T\u00e9cnicas para un branding y comunicaci\u00f3n de impacto.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Estrategias para el turismo basado en la naturaleza y la comunidad.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Enfoques para obtener reconocimiento internacional a trav\u00e9s de eventos globales.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Aplicaci\u00f3n pr\u00e1ctica de estrategias de comunicaci\u00f3n para un impacto inmediato.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenido del curso<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Fundamentos de la gesti\u00f3n de stakeholders<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Introducci\u00f3n a la teor\u00eda de stakeholders y su importancia en el turismo.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Identificaci\u00f3n y an\u00e1lisis de los principales stakeholders en turismo.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Estrategias para involucrar y gestionar las relaciones con los stakeholders.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Branding de impacto<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Principios de un branding efectivo dentro de la industria del turismo.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    T\u00e9cnicas para crear y mantener una identidad de marca s\u00f3lida.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Ejemplos de campa\u00f1as de branding exitosas en turismo.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Turismo basado en la naturaleza y la comunidad<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Entender los principios del turismo basado en la naturaleza y la comunidad.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Estrategias para promover un turismo sostenible y enfocado en la comunidad.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Desarrollo de estrategias de comunicaci\u00f3n que resalten la cultura y el entorno local.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Reconocimiento internacional a trav\u00e9s de eventos globales<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Enfoques para aprovechar eventos globales y obtener reconocimiento internacional.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Estrategias para una comunicaci\u00f3n efectiva de eventos y relaciones con los medios.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    An\u00e1lisis del impacto de los eventos globales en la reputaci\u00f3n del destino.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-perfil-977\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00bfPARA QUI\u00c9N EST\u00c1 DISE\u00d1ADO ESTE PROGRAMA?<\/p>\n<p>Este curso est\u00e1 dise\u00f1ado para profesionales e individuos de varios campos, como la gesti\u00f3n tur\u00edstica, el sector hotelero y el marketing de destinos. Ofrece conocimientos fundamentales sobre estrategias de comunicaci\u00f3n efectivas, desde la gesti\u00f3n de stakeholders hasta la creaci\u00f3n de una marca impactante. Los participantes explorar\u00e1n el turismo basado en la comunidad y el papel de los eventos globales para obtener reconocimiento internacional. El curso destaca t\u00e9cnicas pr\u00e1cticas para la aplicaci\u00f3n inmediata, y proporciona habilidades esenciales para mejorar las estrategias tur\u00edsticas y alcanzar objetivos organizacionales. Los participantes adquieren experiencia en la creaci\u00f3n e implementaci\u00f3n de planes de comunicaci\u00f3n efectivos dentro de la industria tur\u00edstica mediante la exploraci\u00f3n de contenido multimedia y entrevistas con expertos.<\/span><\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157449\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '6c910478bf', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructores-784\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Conoce a nuestros formadores<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/04\/Gil-1-1.jpg\" alt=\"JAQUELINE GIL, MsC\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">JAQUELINE GIL, MsC<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Jacqueline Gil cuenta con 20 a\u00f1os de experiencia en pol\u00edticas tur\u00edsticas y compromiso internacional, y ha trabajado con gobiernos nacionales, empresas y organizaciones internacionales. Est\u00e1 especializada en el desarrollo profesional enfocado en la innovaci\u00f3n tur\u00edstica y las pr\u00e1cticas sostenibles. Como doctoranda en desarrollo sostenible, Jacqueline tambi\u00e9n imparte clases sobre planificaci\u00f3n de escenarios futuros, utilizando su experiencia para avanzar en la comunicaci\u00f3n estrat\u00e9gica y las soluciones de turismo sostenible.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/04\/Bergida-Headshot.jpg\" alt=\"GREGORY BERGIDA, PHD\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">GREGORY BERGIDA, PHD<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">L\u00edder en estrategia y desarrollo de aprendizaje con 20 a\u00f1os de experiencia en comercio electr\u00f3nico y educaci\u00f3n superior global. Greg est\u00e1 especializado en medios de transmisi\u00f3n, contenido inmersivo y tecnolog\u00eda vestible; adem\u00e1s, es profesor adjunto de comunicaci\u00f3n y emprendimiento.<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\"><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">Adquiere conocimientos b\u00e1sicos sobre comunicaci\u00f3n estrat\u00e9gica para el turismo y explora temas como la gesti\u00f3n de stakeholders y el branding.<\/span><\/p>\n","protected":false},"featured_media":94571,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[98,97,146],"product_tag":[],"class_list":{"0":"post-157449","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"career_goals-event-planner-es","7":"career_goals-marketer-es","8":"career_goals-others-es","9":"product_cat-managerial-es","10":"product_cat-home-es","11":"product_cat-marketing-communications-es","13":"first","14":"instock","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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