{"id":288821,"date":"2025-07-02T08:33:05","date_gmt":"2025-07-02T08:33:06","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/?post_type=product&#038;p=288821"},"modified":"2026-09-16T13:43:26","modified_gmt":"2026-09-16T13:43:26","slug":"comunicacion-estrategica-para-el-turismo-copy","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/comunicacion-estrategica-para-el-turismo-copy","title":{"rendered":"Patrimonio cient\u00edfico y turismo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-descripcion\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescripci\u00f3n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-perfil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tPerfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructores\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructores\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-descripcion-834\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Formato<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En l\u00ednea<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Programa<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 horas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Idioma<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Ingl\u00e9s                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Duraci\u00f3n<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semanas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Precio<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">University of Sharjah<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p>El curso <strong data-start=\"4381\" data-end=\"4416\">Patrimonio cient\u00edfico y turismo<\/strong> explora la conexi\u00f3n entre los avances cient\u00edficos y su impacto en el turismo mundial. Este proyecto colaborativo entre la Facultad de Comunicaci\u00f3n de la Universidad de Sharjah y la Universidad Nacional Aut\u00f3noma de M\u00e9xico (UNAM) analiza c\u00f3mo los descubrimientos cient\u00edficos, las innovaciones hist\u00f3ricas y los avances tecnol\u00f3gicos configuran las industrias tur\u00edsticas de todo el mundo. Los participantes comprender\u00e1n el papel del patrimonio cient\u00edfico en el fomento del entendimiento cultural, la conservaci\u00f3n de lugares de inter\u00e9s cient\u00edfico y la promoci\u00f3n de pr\u00e1cticas tur\u00edsticas sostenibles. El curso incorporar\u00e1 diversas perspectivas de ambas instituciones y ofrecer\u00e1 un estudio comparativo \u00fanico sobre c\u00f3mo se valora y promueve el patrimonio cient\u00edfico en diferentes regiones. Cada m\u00f3dulo incluir\u00e1 un resumen y un breve cuestionario. Para obtener el certificado, cuando corresponda, ser\u00e1 necesario alcanzar una puntuaci\u00f3n m\u00ednima del 60 %.<\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informaci\u00f3n importante:<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Solicitudes abiertas: En cualquier momento<\/li>\n                                                                                        <li class=\"text-white\">Fecha l\u00edmite preferente: En cualquier momento<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Si deseas inscribir a varios usuarios o necesitas m\u00e1s informaci\u00f3n sobre este curso, ponte en contacto con nosotros.                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"288821\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'ad8f0ef42a', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                            <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenido del curso<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Introducci\u00f3n al patrimonio cient\u00edfico y al turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">La naturaleza como patrimonio cient\u00edfico para el turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">La historia de la ciencia como recurso tur\u00edstico<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Los eventos cient\u00edficos como atractivo tur\u00edstico<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 5<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">La pol\u00edtica del patrimonio cient\u00edfico y el turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-perfil-928\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00bfPARA QUI\u00c9N EST\u00c1 DISE\u00d1ADO ESTE PROGRAMA?<\/span><\/p>\n<p>Este curso est\u00e1 dirigido a estudiantes, investigadores y profesionales de los \u00e1mbitos del turismo, la comunicaci\u00f3n, el patrimonio cultural y la ciencia. Es ideal para quienes deseen explorar las implicaciones m\u00e1s amplias del patrimonio cient\u00edfico en la industria tur\u00edstica, ya sea en contextos educativos, de conservaci\u00f3n o de promoci\u00f3n. El curso tambi\u00e9n est\u00e1 indicado para personas interesadas en comprender la integraci\u00f3n de la ciencia y el turismo como medio para fortalecer el intercambio cultural mundial y las pr\u00e1cticas de desarrollo sostenible.<\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"288821\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'ad8f0ef42a', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructores-664\" data-icon-pack=\"\" data-icon-html=\"\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo los avances cient\u00edficos, las innovaciones hist\u00f3ricas y los desarrollos tecnol\u00f3gicos configuran el turismo en todo el mundo. 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