{"id":318767,"date":"2026-05-21T12:51:55","date_gmt":"2026-05-21T12:51:55","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/?post_type=product&#038;p=318767"},"modified":"2026-05-21T13:23:21","modified_gmt":"2026-05-21T13:23:21","slug":"certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","title":{"rendered":"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column]<\/p>\n        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Formato<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">100% Online<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Programa<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 horas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Idioma<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Espa\u00f1ol                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Duraci\u00f3n<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">5 semanas<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Precio<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>45<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">Universidad Externado de Colombia<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n            <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span style=\"font-weight: 400;\"> La industria del turismo se ha convertido en un campo de innovaci\u00f3n donde la inteligencia artificial (IA) y el an\u00e1lisis de datos juegan un papel crucial. Este curso ha sido dise\u00f1ado para proporcionar a los participantes las habilidades necesarias para aplicar tecnolog\u00edas avanzadas, como los chatbots y la anal\u00edtica de datos, en la mejora de la experiencia del cliente y la optimizaci\u00f3n de procesos dentro del sector tur\u00edstico.<\/p>\n<p>El curso \u201cTurismo basado en datos: asistentes de IA y perspectivas omnicanal\u201d est\u00e1 dividido en dos m\u00f3dulos principales que abordan el uso de asistentes virtuales y la aplicaci\u00f3n del an\u00e1lisis de datos para la toma de decisiones estrat\u00e9gicas en la industria del turismo. Estos m\u00f3dulos se complementan para ofrecer una visi\u00f3n integral de c\u00f3mo las empresas pueden implementar tecnolog\u00edas omnicanal y mejorar sus operaciones con base en datos.<\/span><\/p>\n<section class=\"module module-videoContent module-bg1\">\n<div class=\"module_inner col12-big col12-ds col12 col8-md col4-sm\">\n<div class=\"module_content\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img\" style=\"background-image: url('https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg');\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informaci\u00f3n importante:<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Solicitudes abiertas: Cualquier momento<\/li>\n                                                                                        <li class=\"text-white\">Fecha l\u00edmite preferente: Cualquier momento<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Si deseas inscribir a varios usuarios o necesitas m\u00e1s informaci\u00f3n sobre este curso, ponte en contacto con nosotros.                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n        \n                            <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/05\/fondo-visual-line.png\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">Empieza tu curso gratis ahora y paga cuando lo termines para obtener tu certificado<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"318767\"\n                        data-course-ie=\"course-v1:Universidad_Externado_de_Colombia+001c+2026\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                Empezar ahora \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'a2bd579a45', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        \n                                    <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenido del curso<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Construcci\u00f3n de chatbots aplicados al turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Este m\u00f3dulo introduce el uso de asistentes virtuales (chatbots) en el sector tur\u00edstico, desde su creaci\u00f3n hasta su integraci\u00f3n en plataformas omnicanal. Los estudiantes aprender\u00e1n a construir chatbots personalizados utilizando herramientas como ChatBase y Zapier, y a integrarlos en sitios web y aplicaciones m\u00f3viles para mejorar la atenci\u00f3n al cliente.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">M\u00f3dulo 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">An\u00e1lisis de datos aplicado al turismo<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    En este m\u00f3dulo, los estudiantes aprender\u00e1n a utilizar el an\u00e1lisis de datos para mejorar la toma de decisiones en temas como la gesti\u00f3n de reservas, el control de inventarios y la personalizaci\u00f3n de la experiencia del cliente. Se cubrir\u00e1n t\u00e9cnicas b\u00e1sicas de estad\u00edstica, an\u00e1lisis de sentimiento y visualizaci\u00f3n de datos.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    \n            <div class=\"text-left omt-product-profile\">\n                <section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\">\n<h4>\u00bfPara qui\u00e9n est\u00e1 dise\u00f1ado este curso?<\/h4>\n<p><span style=\"font-weight: 400;\">Este curso est\u00e1 dirigido a profesionales de la industria tur\u00edstica, gestores de proyectos de tecnolog\u00eda, analistas de datos, desarrolladores de soluciones tecnol\u00f3gicas para turismo y cualquier persona interesada en aprender c\u00f3mo la IA y el an\u00e1lisis de datos est\u00e1n impactando este sector.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n            <\/div>\n        \n            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Conoce a nuestros formadores<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/05\/Miguel-Angel-Martinez.png\" alt=\"Miguel Angel Mart\u00ednez\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Miguel Angel Mart\u00ednez<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Egresado de la Universidad Externado de Colombia, con profundizaci\u00f3n en Legaltech, Online Dispute Resolution (ODR), y protecci\u00f3n de datos. Se ha enfocado en el estudio de la Inteligencia Artificial desde perspectivas \u00e9ticas, filos\u00f3ficas y aplicadas. H\u00e1bil en programaci\u00f3n con Python, Azure y TensorFlow. Desempe\u00f1\u00f3 un papel fundamental en el desarrollo y lanzamiento de proyectos de software ODR para entidades del sector privado liderando el \u00e1rea de planeaci\u00f3n financiera. Ha participado en procesos de levantamiento de capital y grants para StartUps. Posee certificaciones en Fundamentos de IA Responsable y Fundamentos en IA Generativa de Microsoft, as\u00ed como en Gesti\u00f3n \u00c1gil de Proyectos. Actualmente es profesor en el Departamento de Matem\u00e1ticas de su alma mater, impartiendo cursos de \"Matem\u00e1ticas y Derecho\" y en la intensificaci\u00f3n de \"Inteligencia Artificial y Derecho\".<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/05\/Cristian-Camilo.png\" alt=\"Cristian Camilo Merch\u00e1n\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Cristian Camilo Merch\u00e1n<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Economista, con \u00e9nfasis en finanzas internacionales. Tom\u00f3 la ruta del Big Data enfocado a marketing, con m\u00e1s de 5 a\u00f1os de experiencia en sectores de Anal\u00edtica de datos trabajando con clientes en Latinoam\u00e9rica en sectores de tecnolog\u00eda, banca, retail. Actualmente soy Co fundador y CEO de MeasurEase, d\u00f3nde damos soluciones de data e IA para las marcas en su marketing.<\/p>\n                    <\/div>\n                            <\/div>\n            \n<p>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column] [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":318750,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[98,97,105],"product_tag":[],"class_list":{"0":"post-318767","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-managerial-es","7":"product_cat-home-es","8":"product_cat-innovation-and-emerging-technologies-es","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column] [\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal\" \/>\n<meta property=\"og:site_name\" content=\"UNWTO Tourism Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WorldTourismOrganization\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T13:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1833\" \/>\n\t<meta property=\"og:image:height\" content=\"1023\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unwto\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal\",\"name\":\"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png\",\"datePublished\":\"2026-05-21T12:51:55+00:00\",\"dateModified\":\"2026-05-21T13:23:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png\",\"width\":1833,\"height\":1023},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/shop\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"name\":\"UNWTO Tourism Academy\",\"description\":\"Tourism Online Academy\",\"publisher\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\",\"name\":\"UNWTO Tourism Academy\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"width\":3023,\"height\":1142,\"caption\":\"UNWTO Tourism Academy\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WorldTourismOrganization\",\"https:\/\/x.com\/unwto\",\"https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/\",\"https:\/\/www.instagram.com\/unwto\/\",\"https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","og_locale":"es_ES","og_type":"article","og_title":"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy","og_description":"[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column] [\/vc_column][\/vc_row]","og_url":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","og_site_name":"UNWTO Tourism Academy","article_publisher":"https:\/\/www.facebook.com\/WorldTourismOrganization","article_modified_time":"2026-05-21T13:23:21+00:00","og_image":[{"width":1833,"height":1023,"url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@unwto","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal","name":"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal - UNWTO Tourism Academy","isPartOf":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage"},"thumbnailUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png","datePublished":"2026-05-21T12:51:55+00:00","dateModified":"2026-05-21T13:23:21+00:00","breadcrumb":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#primaryimage","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-05-21-144605.png","width":1833,"height":1023},{"@type":"BreadcrumbList","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/producto\/certificado-turismo-basado-en-datos-asistentes-de-ia-y-perspectivas-omnicanal#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/es"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/shop"},{"@type":"ListItem","position":3,"name":"Certificado: Turismo basado en datos: asistentes de IA y perspectivas omnicanal"}]},{"@type":"WebSite","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","name":"UNWTO Tourism Academy","description":"Tourism Online Academy","publisher":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization","name":"UNWTO Tourism Academy","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","width":3023,"height":1142,"caption":"UNWTO Tourism Academy"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WorldTourismOrganization","https:\/\/x.com\/unwto","https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/","https:\/\/www.instagram.com\/unwto\/","https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists"]}]}},"_links":{"self":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product\/318767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/media\/318750"}],"wp:attachment":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/media?parent=318767"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_brand?post=318767"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_cat?post=318767"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/es\/wp-json\/wp\/v2\/product_tag?post=318767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}