{"id":160612,"date":"2023-02-22T11:16:49","date_gmt":"2023-02-22T11:16:49","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/innovacion-turistica"},"modified":"2024-12-10T11:55:46","modified_gmt":"2024-12-10T11:55:46","slug":"innovacion-turistica","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica","title":{"rendered":"Innovation Touristique"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructeurs\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructeurs\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-260\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Format<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En ligne<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Calendrier<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">12 heures<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Langue<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Espagnol                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Dur\u00e9e<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semaines<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Prix<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">Universidad Externado de Colombia<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span data-sheets-root=\"1\">La formation sur l&rsquo;innovation touristique est votre passerelle pour comprendre les concepts essentiels de l&rsquo;innovation dans le tourisme, propos\u00e9e sous la forme d&rsquo;un cours en ligne de quatre semaines par l&rsquo;Universit\u00e9 Externado de Colombie. Vous explorerez les directives du secteur, les cadres juridiques et la cha\u00eene de valeur du tourisme. Cette formation vous aide \u00e0 int\u00e9grer de nouvelles pratiques pour un d\u00e9veloppement durable et \u00e0 am\u00e9liorer votre avantage concurrentiel. Utilisez les textes, les vid\u00e9os et les quiz, et obtenez un score de 80 % au quiz final pour obtenir votre certificat.<\/span><\/p>\n<section class=\"module module-videoContent module-bg1\">\n<div class=\"module_inner col12-big col12-ds col12 col8-md col4-sm\">\n<div class=\"module_content\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img\" style=\"background-image: url('https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg');\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informations importantes :<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Candidatures ouvertes :\u00c0 tout moment<\/li>\n                                                                                        <li class=\"text-white\">Date limite prioritaire : \u00c0 tout moment<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"160612\"\n                        data-course-ie=\"course-v1:Universidad_Externado_de_Colombia+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '7ca6c1b709', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Ce que vous apprendrez<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Comprendre les lignes directrices g\u00e9n\u00e9rales et le cadre juridique du secteur du tourisme.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Reconna\u00eetre l'importance de l'innovation au sein de la cha\u00eene de valeur du tourisme.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Explorer comment introduire de nouvelles id\u00e9es et pratiques tout en assurant la durabilit\u00e9.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Apprendre l'impact de l'innovation sur l'am\u00e9lioration de l'avantage concurrentiel.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Appliquer les concepts \u00e0 des sc\u00e9narios touristiques r\u00e9els pour une gestion efficace.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenu de la formation<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Cadre Conceptuel du Tourisme<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Introduction au tourisme en tant que ph\u00e9nom\u00e8ne mondial.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Concepts cl\u00e9s du tourisme moderne.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Le r\u00f4le du tourisme dans les \u00e9conomies mondiales.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    \u00c9volution des pratiques touristiques.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Cadre Juridique et Institutionnel du Tourisme<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Vue d&rsquo;ensemble de la l\u00e9gislation touristique.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Exigences l\u00e9gales importantes pour les op\u00e9rateurs touristiques.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    R\u00f4les institutionnels dans la gestion du tourisme.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Conformit\u00e9 l\u00e9gale pour les entreprises touristiques.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Cha\u00eene de Valeur<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Compr\u00e9hension de la cha\u00eene de valeur du tourisme.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Composants ajoutant de la valeur aux produits touristiques.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Strat\u00e9gies pour cr\u00e9er un avantage concurrentiel.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    D\u00e9veloppement d&rsquo;une destination touristique.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">D\u00e9veloppement des Capacit\u00e9s Commerciales et Innovation<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-profil-414\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00c0 QUI S&rsquo;ADRESSE CE PROGRAMME ?<\/p>\n<p>Cette formation est destin\u00e9e \u00e0 toute personne qui souhaite se familiariser avec l&rsquo;innovation touristique. Elle est particuli\u00e8rement adapt\u00e9e aux professionnels qui travaillent dans le secteur du tourisme, y compris ceux qui occupent des postes de direction, des d\u00e9cideurs politiques et des consultants. Elle est id\u00e9ale pour les personnes cherchant \u00e0 \u00e9largir leur compr\u00e9hension des dynamiques du tourisme, de l&rsquo;innovation et des cadres juridiques, la formation offre des perspectives pr\u00e9cieuses pour ceux qui souhaitent promouvoir le changement au sein de l&rsquo;industrie. Que vous soyez un professionnel du tourisme ou simplement passionn\u00e9 par l&rsquo;avancement de vos connaissances dans ce domaine, cette formation offre une base solide en innovation touristique.<\/p>\n<p><\/span><\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"160612\"\n                        data-course-ie=\"course-v1:Universidad_Externado_de_Colombia+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '7ca6c1b709', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructeurs-911\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Rencontrez nos instructeurs<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/maria-luisa-galan.jpg\" alt=\"Mar\u00eda Luisa Gal\u00e1n Otero\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Mar\u00eda Luisa Gal\u00e1n Otero<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Charg\u00e9e de cours<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Mar\u00eda Luisa Gal\u00e1n Otero est membre du corps professoral de la Facult\u00e9 de gestion du tourisme et de l'h\u00f4tellerie de l'Universit\u00e9 Externado de Colombie. Elle coordonne le master en gestion sup\u00e9rieure et d\u00e9veloppement h\u00f4telier et d\u00e9tient plusieurs dipl\u00f4mes, dont un master en tourisme durable et TIC. Son exp\u00e9rience \u00e9tendue couvre la planification et la gestion du tourisme, avec des projets de conseil international dans divers pays. L'expertise de Mar\u00eda Luisa comprend la durabilit\u00e9, la conception de produits touristiques et la transformation num\u00e9rique. Elle si\u00e8ge \u00e9galement au Comit\u00e9 de formation en tourisme du Minist\u00e8re du Commerce, de l'Industrie et du Tourisme et a re\u00e7u la M\u00e9daille du M\u00e9rite de l'Institut Mondial de la Gastronomie.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/gustavo-toro.jpg\" alt=\"Gustavo A. Toro Vel\u00e1squez\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Gustavo A. Toro Vel\u00e1squez<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Administrateur en h\u00f4tellerie et tourisme de l'Universit\u00e9 Externado de Colombie<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Gustavo A. Toro Vel\u00e1squez est un administrateur accompli dans le domaine de l'h\u00f4tellerie et du tourisme, avec des dipl\u00f4mes avanc\u00e9s en administration des affaires et en \u00e9conomie. Sa carri\u00e8re comprend des r\u00f4les de direction tels que Directeur de la National Tourism Corporation et Directeur G\u00e9n\u00e9ral du Tourisme au Minist\u00e8re du D\u00e9veloppement \u00c9conomique de Colombie. Gustavo a \u00e9galement \u00e9t\u00e9 Pr\u00e9sident Ex\u00e9cutif National d'ACODR\u00c9S et de COTELCO, contribuant au d\u00e9veloppement et \u00e0 la promotion des politiques touristiques en Colombie.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/Diana-Morales.jpg\" alt=\"Diana Morales-Betancourt\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Diana Morales-Betancourt<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Professionnel en \u00e9cologie<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">\"Diana Morales-Betancourt est \u00e9cologiste avec des dipl\u00f4mes de master en leadership pour la conservation et en dimensions humaines des ressources naturelles. En tant que candidate au doctorat en pens\u00e9e complexe, elle apporte une vaste exp\u00e9rience en conservation de la biodiversit\u00e9 et en tourisme durable. Diana excelle dans le d\u00e9veloppement de propositions de tourisme communautaire et de certifications durables, en mettant l'accent sur les approches participatives et collaboratives pour le tourisme de nature et de la conservation.     \"<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/Alejandro-Boada.jpg\" alt=\"Alejandro Boada Ortiz\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Alejandro Boada Ortiz<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Directeur du Centre d'Innovation et de Durabilit\u00e9 de la Facult\u00e9 de Gestion des Entreprises de l'Universit\u00e9 Externado<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Alejandro Boada Ortiz est le Directeur du Centre pour l'Innovation et la Durabilit\u00e9 \u00e0 la Facult\u00e9 d'Administration des Affaires de l'Universit\u00e9 Externado. Il est titulaire d'un doctorat en administration des affaires avec une sp\u00e9cialisation en innovation, ainsi que d'un Master en Gestion Environnementale. L'expertise d'Alejandro comprend le conseil en innovation et d\u00e9veloppement durable pour de grandes organisations et des organismes gouvernementaux. Son large parcours \u00e9ducatif inclut des \u00e9tudes sur le genre, les politiques publiques et la culture fran\u00e7aise, ce qui contribue \u00e0 sa vaste connaissance des affaires et de la durabilit\u00e9.<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">D\u00e9couvrez les \u00e9l\u00e9ments essentiels de l&rsquo;innovation touristique gr\u00e2ce \u00e0 notre formation de quatre semaines, qui couvre les cadres juridiques, les cha\u00eenes de valeur et l&rsquo;innovation commerciale.<\/span><\/p>\n","protected":false},"featured_media":160608,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,104,95],"product_tag":[],"class_list":{"0":"post-160612","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"career_goals-others-fr","7":"career_goals-travel-agent-fr","8":"product_cat-home-fr","9":"product_cat-innovation-and-emerging-technologies-fr","10":"product_cat-managerial-fr","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation Touristique - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Touristique - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les \u00e9l\u00e9ments essentiels de l&#039;innovation touristique gr\u00e2ce \u00e0 notre formation de quatre semaines, qui couvre les cadres juridiques, les cha\u00eenes de valeur et l&#039;innovation commerciale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica\" \/>\n<meta property=\"og:site_name\" content=\"UNWTO Tourism Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WorldTourismOrganization\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T11:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unwto\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica\",\"name\":\"Innovation Touristique - UNWTO Tourism Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg\",\"datePublished\":\"2023-02-22T11:16:49+00:00\",\"dateModified\":\"2024-12-10T11:55:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg\",\"width\":950,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Course catalog\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/course-catalog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovation Touristique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"name\":\"UNWTO Tourism Academy\",\"description\":\"Tourism Online Academy\",\"publisher\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\",\"name\":\"UNWTO Tourism Academy\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"width\":3023,\"height\":1142,\"caption\":\"UNWTO Tourism Academy\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WorldTourismOrganization\",\"https:\/\/x.com\/unwto\",\"https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/\",\"https:\/\/www.instagram.com\/unwto\/\",\"https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation Touristique - UNWTO Tourism Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica","og_locale":"fr_FR","og_type":"article","og_title":"Innovation Touristique - UNWTO Tourism Academy","og_description":"D\u00e9couvrez les \u00e9l\u00e9ments essentiels de l'innovation touristique gr\u00e2ce \u00e0 notre formation de quatre semaines, qui couvre les cadres juridiques, les cha\u00eenes de valeur et l'innovation commerciale.","og_url":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica","og_site_name":"UNWTO Tourism Academy","article_publisher":"https:\/\/www.facebook.com\/WorldTourismOrganization","article_modified_time":"2024-12-10T11:55:46+00:00","og_image":[{"width":950,"height":650,"url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@unwto","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica","name":"Innovation Touristique - UNWTO Tourism Academy","isPartOf":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage"},"thumbnailUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg","datePublished":"2023-02-22T11:16:49+00:00","dateModified":"2024-12-10T11:55:46+00:00","breadcrumb":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#primaryimage","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2023\/02\/faeth-OMT-1.jpg","width":950,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/innovacion-turistica#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr"},{"@type":"ListItem","position":2,"name":"Course catalog","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/course-catalog"},{"@type":"ListItem","position":3,"name":"Innovation Touristique"}]},{"@type":"WebSite","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","name":"UNWTO Tourism Academy","description":"Tourism Online Academy","publisher":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization","name":"UNWTO Tourism Academy","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","width":3023,"height":1142,"caption":"UNWTO Tourism Academy"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WorldTourismOrganization","https:\/\/x.com\/unwto","https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/","https:\/\/www.instagram.com\/unwto\/","https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists"]}]}},"_links":{"self":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product\/160612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/media\/160608"}],"wp:attachment":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/media?parent=160612"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_brand?post=160612"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_cat?post=160612"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_tag?post=160612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}