{"id":293912,"date":"2025-08-25T14:12:30","date_gmt":"2025-08-25T14:12:31","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/?post_type=product&#038;p=293912"},"modified":"2026-09-04T15:39:52","modified_gmt":"2026-09-04T15:39:52","slug":"design-thinking","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking","title":{"rendered":"Le design thinking au service du d\u00e9veloppement du tourisme rural"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructeurs\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructeurs\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-799\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Format<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En ligne<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Calendrier<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 heures<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Langue<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Anglais, Espagnol                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Dur\u00e9e<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semaines<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Prix<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">UN Tourism<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span data-sheets-root=\"1\">Ce MOOC pr\u00e9sente une approche de r\u00e9solution de probl\u00e8mes centr\u00e9e sur l&rsquo;humain pour r\u00e9pondre aux d\u00e9fis et aux opportunit\u00e9s sp\u00e9cifiques du tourisme rural. Il dote les apprenants d&rsquo;outils et de m\u00e9thodologies pratiques pour concevoir des solutions touristiques innovantes, durables et ancr\u00e9es dans la communaut\u00e9. En appliquant les principes du *design thinking*, les participants apprendront \u00e0 \u00e9laborer des exp\u00e9riences touristiques qui stimulent les \u00e9conomies locales tout en pr\u00e9servant l&rsquo;int\u00e9grit\u00e9 culturelle et environnementale.<br \/>\nDans ce cours, vous apprendrez \u00e0 appliquer les principes du *design thinking* au tourisme rural en identifiant les d\u00e9fis et les opportunit\u00e9s, en collaborant avec les parties prenantes et en \u00e9laborant des solutions durables port\u00e9es par la communaut\u00e9. Vous acquerrez des outils pratiques pour cr\u00e9er des produits touristiques innovants, g\u00e9rer des entreprises de tourisme rural et promouvoir le d\u00e9veloppement durable. Le cours vous apprendra \u00e9galement \u00e0 concevoir des exp\u00e9riences authentiques et culturellement riches, tout en pr\u00e9servant l&rsquo;environnement et en soutenant les \u00e9conomies locales. Enfin, vous apprendrez \u00e0 mettre en \u0153uvre des strat\u00e9gies marketing efficaces pour les destinations de tourisme rural et \u00e0 vous appuyer sur des \u00e9tudes de cas concr\u00e8tes pour \u00e9laborer des plans d&rsquo;action op\u00e9rationnels.<\/span><\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informations importantes :<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Candidatures ouvertes :\u00c0 tout moment<\/li>\n                                                                                        <li class=\"text-white\">Date limite prioritaire : \u00c0 tout moment<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"293912\"\n                        data-course-ie=\"course-v1:UN_Tourism+en-0001+2025\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'f88f1a318d', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Ce que vous apprendrez<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Fondamentaux de la gestion des parties prenantes dans le tourisme.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Techniques pour un branding et une communication percutants.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Strat\u00e9gies pour le tourisme ax\u00e9 sur la nature et la communaut\u00e9.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Approches pour obtenir une reconnaissance internationale gr\u00e2ce \u00e0 des \u00e9v\u00e9nements mondiaux.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Application pratique des strat\u00e9gies de communication pour un impact imm\u00e9diat.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenu de la formation<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Vision strat\u00e9gique<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">D\u00e9veloppement touristique<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Pens\u00e9e conceptuelle<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Le Design Thinking en action<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 5<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Design Thinking for Rural Tourism Development <\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-profil-16\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00c0 qui s&rsquo;adresse ce programme ?<\/p>\n<p>Ce programme s&rsquo;adresse aux entrepreneurs du tourisme rural, notamment les prestataires d&rsquo;h\u00e9bergement chez l&rsquo;habitant ou \u00e0 la ferme, les propri\u00e9taires d&rsquo;\u00e9co-lodges, les artisans, les agriculteurs et les producteurs agroalimentaires souhaitant int\u00e9grer une dimension touristique \u00e0 leurs activit\u00e9s. Il est \u00e9galement id\u00e9al pour les leaders communautaires, les repr\u00e9sentants des collectivit\u00e9s locales, les professionnels du tourisme et les gestionnaires de destination \u0153uvrant sur des initiatives de tourisme rural durable. Par ailleurs, la formation s&rsquo;adresse aux universitaires, chercheurs et \u00e9tudiants dans les domaines du tourisme, de la durabilit\u00e9 et du d\u00e9veloppement rural, ainsi qu&rsquo;aux organismes de d\u00e9veloppement et aux associations ax\u00e9s sur le tourisme durable, le patrimoine culturel et la pr\u00e9servation de l&rsquo;environnement. Enfin, les innovateurs, d\u00e9veloppeurs technologiques et sp\u00e9cialistes du marketing num\u00e9rique d\u00e9sireux d&rsquo;appliquer l&rsquo;approche \u00ab design thinking \u00bb aux d\u00e9fis du tourisme rural tireront \u00e9galement profit de ce programme.<\/span><\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"293912\"\n                        data-course-ie=\"course-v1:UN_Tourism+en-0001+2025\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'f88f1a318d', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructeurs-472\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Rencontrez nos instructeurs<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/XIMENA-MUNOZ-VIVAS.jpg\" alt=\"XIMENA MU\u00d1OZ VIVAS \">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">XIMENA MU\u00d1OZ VIVAS <\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Ximena Mu\u00f1oz Vivas, \u00e9conomiste dipl\u00f4m\u00e9e de l'Universit\u00e9 du Rosario et titulaire d'un Executive MBA de l'IE Business School, pr\u00e9pare actuellement un doctorat \u00e0 l'Universit\u00e9 Complutense de Madrid, tout en ayant suivi des formations aupr\u00e8s d'institutions telles que Harvard, la Banque mondiale, les Nations unies, le MIT et la Stanford d.school. Forte de plus de 15 ans d'exp\u00e9rience en Design Thinking, elle a travaill\u00e9 dans divers secteurs \u2014 notamment la banque, l'assurance, l'informatique et l'industrie pharmaceutique \u2014 et dans plusieurs pays, dont l'Espagne, l'Italie, la Chine et le Mexique. Ximena a form\u00e9 plus de 12 000 professionnels et a pilot\u00e9 plus de 200 projets de Design Thinking ainsi que 120 projets d'innovation.<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.<\/span><\/p>\n","protected":false},"featured_media":321488,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,95,144],"product_tag":[],"class_list":{"0":"post-293912","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-home-fr","7":"product_cat-managerial-fr","8":"product_cat-marketing-communications-fr","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking\" \/>\n<meta property=\"og:site_name\" content=\"UNWTO Tourism Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WorldTourismOrganization\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T15:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unwto\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking\",\"name\":\"Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg\",\"datePublished\":\"2025-08-25T14:12:31+00:00\",\"dateModified\":\"2026-09-04T15:39:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Course catalog\",\"item\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/course-catalog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le design thinking au service du d\u00e9veloppement du tourisme rural\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#website\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"name\":\"UNWTO Tourism Academy\",\"description\":\"Tourism Online Academy\",\"publisher\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization\",\"name\":\"UNWTO Tourism Academy\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"contentUrl\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png\",\"width\":3023,\"height\":1142,\"caption\":\"UNWTO Tourism Academy\"},\"image\":{\"@id\":\"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WorldTourismOrganization\",\"https:\/\/x.com\/unwto\",\"https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/\",\"https:\/\/www.instagram.com\/unwto\/\",\"https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking","og_locale":"fr_FR","og_type":"article","og_title":"Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy","og_description":"Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.","og_url":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking","og_site_name":"UNWTO Tourism Academy","article_publisher":"https:\/\/www.facebook.com\/WorldTourismOrganization","article_modified_time":"2026-09-04T15:39:52+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@unwto","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking","name":"Le design thinking au service du d\u00e9veloppement du tourisme rural - UNWTO Tourism Academy","isPartOf":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage"},"thumbnailUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg","datePublished":"2025-08-25T14:12:31+00:00","dateModified":"2026-09-04T15:39:52+00:00","breadcrumb":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#primaryimage","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2025\/08\/design-thinking.jpg","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/design-thinking#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr"},{"@type":"ListItem","position":2,"name":"Course catalog","item":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/course-catalog"},{"@type":"ListItem","position":3,"name":"Le design thinking au service du d\u00e9veloppement du tourisme rural"}]},{"@type":"WebSite","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#website","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","name":"UNWTO Tourism Academy","description":"Tourism Online Academy","publisher":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unwto-tourismacademy.ie.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#organization","name":"UNWTO Tourism Academy","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/","url":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","contentUrl":"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/09\/TOA_LOGO_MainBlue.png","width":3023,"height":1142,"caption":"UNWTO Tourism Academy"},"image":{"@id":"https:\/\/www.unwto-tourismacademy.ie.edu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WorldTourismOrganization","https:\/\/x.com\/unwto","https:\/\/www.linkedin.com\/company\/unwto-world-tourism-organization\/","https:\/\/www.instagram.com\/unwto\/","https:\/\/www.youtube.com\/channel\/UCZ-Qqxyc_tBqfexz38_UHpA\/playlists"]}]}},"_links":{"self":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product\/293912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/media\/321488"}],"wp:attachment":[{"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/media?parent=293912"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_brand?post=293912"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_cat?post=293912"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/wp\/v2\/product_tag?post=293912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}