{"id":318770,"date":"2026-05-21T12:51:55","date_gmt":"2026-05-21T12:51:56","guid":{"rendered":"https:\/\/www.unwto-tourismacademy.ie.edu\/?post_type=product&#038;p=318770"},"modified":"2026-05-25T14:01:34","modified_gmt":"2026-05-25T14:01:34","slug":"certificat-tourisme-axe-sur-les-donnees","status":"publish","type":"product","link":"https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/produit\/certificat-tourisme-axe-sur-les-donnees","title":{"rendered":"Certificat : Tourisme ax\u00e9 sur les donn\u00e9es : assistants IA et analyses omnicanales"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column]<\/p>\n        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Format<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">100% en ligne<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Calendrier<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 heures<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Langue<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Espagnol                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Dur\u00e9e<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semaines<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Prix<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>45<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">Universidad Externado de Colombia<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n            <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span style=\"font-weight: 400;\">Le cours \u00ab Tourisme ax\u00e9 sur les donn\u00e9es : assistants IA et perspectives omnicanales \u00bb est divis\u00e9 en deux modules principaux portant sur l&rsquo;utilisation des assistants virtuels et l&rsquo;application de l&rsquo;analyse de donn\u00e9es \u00e0 la prise de d\u00e9cision strat\u00e9gique dans le secteur du tourisme. Ces modules se compl\u00e8tent pour offrir une vision globale de la mani\u00e8re dont les entreprises peuvent mettre en \u0153uvre les technologies omnicanales et am\u00e9liorer leurs op\u00e9rations bas\u00e9es sur les donn\u00e9es.<\/span><\/p>\n<section class=\"module module-videoContent module-bg1\">\n<div class=\"module_inner col12-big col12-ds col12 col8-md col4-sm\">\n<div class=\"module_content\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img\" style=\"background-image: url('https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg');\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informations importantes :<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Candidatures ouvertes :\u00c0 tout moment<\/li>\n                                                                                        <li class=\"text-white\">Date limite prioritaire : \u00c0 tout moment<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n        \n                            <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2024\/05\/fondo-visual-line.png\" alt=\"Enroll\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"318770\"\n                        data-course-ie=\"course-v1:Universidad_Externado_de_Colombia+001c+2026\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.unwto-tourismacademy.ie.edu\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': '4c6c6812a4', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        \n                                    <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenu de la formation<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Conception de chatbots appliqu\u00e9s au tourisme<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Ce module pr\u00e9sente l&rsquo;utilisation des assistants virtuels (chatbots) dans le secteur du tourisme, de leur cr\u00e9ation \u00e0 leur int\u00e9gration dans les plateformes omnicanales. Les \u00e9tudiants apprendront \u00e0 concevoir des chatbots personnalis\u00e9s \u00e0 l&rsquo;aide d&rsquo;outils tels que ChatBase et Zapier, et \u00e0 les int\u00e9grer aux sites web et aux applications mobiles afin d&rsquo;am\u00e9liorer le service client.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\"> Analyse de donn\u00e9es appliqu\u00e9e au tourisme<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Dans ce module, les \u00e9tudiants apprendront \u00e0 utiliser l&rsquo;analyse de donn\u00e9es pour am\u00e9liorer la prise de d\u00e9cision dans des domaines tels que la gestion des r\u00e9servations, le contr\u00f4le des stocks et la personnalisation de l&rsquo;exp\u00e9rience client. Les techniques statistiques de base, l&rsquo;analyse des sentiments et la visualisation des donn\u00e9es seront abord\u00e9es.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    \n            <div class=\"text-left omt-product-profile\">\n                <section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\">\n<h4>\u00c0 QUI S&rsquo;ADRESSE CE PROGRAMME ?<\/h4>\n<p>Ce cours s&rsquo;adresse aux professionnels de l&rsquo;industrie touristique, aux chefs de projet technologiques, aux analystes de donn\u00e9es, aux d\u00e9veloppeurs de solutions technologiques pour le tourisme et \u00e0 toute personne int\u00e9ress\u00e9e par l&rsquo;impact de l&rsquo;IA et de l&rsquo;analyse des donn\u00e9es sur ce secteur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n            <\/div>\n        \n            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Rencontrez nos instructeurs<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/05\/Miguel-Angel-Martinez.png\" alt=\"Miguel Angel Mart\u00ednez\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Miguel Angel Mart\u00ednez<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Egresado de la Universidad Externado de Colombia, con profundizaci\u00f3n en Legaltech, Online Dispute Resolution (ODR), y protecci\u00f3n de datos. Se ha enfocado en el estudio de la Inteligencia Artificial desde perspectivas \u00e9ticas, filos\u00f3ficas y aplicadas. H\u00e1bil en programaci\u00f3n con Python, Azure y TensorFlow. Desempe\u00f1\u00f3 un papel fundamental en el desarrollo y lanzamiento de proyectos de software ODR para entidades del sector privado liderando el \u00e1rea de planeaci\u00f3n financiera. Ha participado en procesos de levantamiento de capital y grants para StartUps. Posee certificaciones en Fundamentos de IA Responsable y Fundamentos en IA Generativa de Microsoft, as\u00ed como en Gesti\u00f3n \u00c1gil de Proyectos. Actualmente es profesor en el Departamento de Matem\u00e1ticas de su alma mater, impartiendo cursos de \"Matem\u00e1ticas y Derecho\" y en la intensificaci\u00f3n de \"Inteligencia Artificial y Derecho\".<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8\" src=\"https:\/\/www.unwto-tourismacademy.ie.edu\/wp-content\/uploads\/2026\/05\/Cristian-Camilo.png\" alt=\"Cristian Camilo Merch\u00e1n\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Cristian Camilo Merch\u00e1n<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Economista, con \u00e9nfasis en finanzas internacionales. Tom\u00f3 la ruta del Big Data enfocado a marketing, con m\u00e1s de 5 a\u00f1os de experiencia en sectores de Anal\u00edtica de datos trabajando con clientes en Latinoam\u00e9rica en sectores de tecnolog\u00eda, banca, retail. Actualmente soy Co fundador y CEO de MeasurEase, d\u00f3nde damos soluciones de data e IA para las marcas en su marketing.<\/p>\n                    <\/div>\n                            <\/div>\n            \n<p>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column] [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":318754,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,104,95],"product_tag":[],"class_list":{"0":"post-318770","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-home-fr","7":"product_cat-innovation-and-emerging-technologies-fr","8":"product_cat-managerial-fr","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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