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This course will help you acquire the tools and know-how required to open the potential of AI and change the way your business operates. You will learn the various terminologies meanings and applications in diverse business areas such as Front Office, Customer Experience, Food & Beverage, Cost Optimisation, Sales & Marketing, Sustainability. You will also analyse how the unstoppable growth of AI can display diverse challenges to the world status quo, and you will examine what can be considered ethical or a threat to the privacy laws due to illegal practices.
What will you learn in this program?
If you are interested in gaining fundamental knowledge and skills to implement or heighten your current business by applying AI as a strong motivator to boost your sales and bottom line, we invite you to take this Online Certificate Program.
WHO IS THIS PROGRAM DESIGNED FOR?
This short course is suitable for Front Office Managers; Food & Beverage Managers, Sales & Marketing Managers; Hotel Managers and Concierges seeking to learn Artificial Intelligence in Hospitality that will help optimise processes and develop new automated methods to decrease costs and increase efficiency.
This is achieved through a 100% online training course on a self-paced framework designed to give you within four weeks, through short videos with industry experts, readings, and assignments in each phase.
PROGRAM STRUCTURE
This MOOC has been designed to follow a self-paced methodology. It has been divided into 4 Modules, as follows:
Module 1- Introduction to A.I. in Hospitality: Front Office
Module 2- A.I. in Customer Experience, Food & Beverage & Cost Optimisation
Module 3- A.I. in Sales & Marketing and Sustainability
Module 4- A.I. Ethics and Regulations
Antoine Casanova-Maizet
Lecturer at Hotel Institute in Montreux | Digital Entrepreneur
Antoine Casanova-Mazet is a Lecturer at Hotel Institute Montreux and a digital entrepreneur. He studied both Science and Communication in Switzerland. This double background and his passion for innovation are the roots of his career in, first, communication and then digital transformation. Since 2010, Mr. Casanova-Mazet helps his agency’s clients adopt digital change through a 360° approach. He joined Swiss Education Group in October 2019 and is teaching hospitality students about management of technology and digital innovation.
Hawa Mahmoudi
Career Coach & Alumni Coordinator | Career Matchmaker | Tech-Savvy
Hawa is an experienced Career coach assisting the Bachelor students, from the Hotel Institute Montreux, by guiding them to make decisions that will shape their future careers. Hawa travelled, studied, and worked in USA, UK, Thailand, Syria, Belgium and France. Hawa's driving forces focuses specifically on discovering, learning, and exploring new trends and innovations in the job market.
If you would like to obtain a certificate of completion, please enroll in Get Certified! – Artificial Intelligence (AI) in Hospitality: Challenges & Business Opportunities after finishing the MOOC.
Enrollment process
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