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Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

 

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

 

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

  • This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

  • This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on tourism international travel and tourism law.

    This is a 100% online and self-paced training course with short videos with professors, readings, exercises and assignments in each module.

    You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.


  • This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

  • This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

  • On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

  • Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

  • En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

  • Este MOOC (Massive Open Online Course) está dirigido a personas que deseen profundizar sus conocimientos en los próximos retos y tendencias de la industria del turismo. El curso es 100% online y tiene por objetivo presentar una aproximación a los desafíos del siglo XXI en la industria turística, para lo cual, se han seleccionado cinco temas que permitirán aprender y/o mejorar el desempeño de la industria turística local y global. Las cinco temáticas son: sostenibilidad turística, hospitalidad y servicio al cliente, diseño de productos y experiencias memorables, principales tendencias del turismo como experiencia de ocio y turismo de negocios.

  • This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on marketing for museums and visitor attractions. This 100% online and self-paced training course includes multimedia content, short videos with professors, and readings in each module. You can study the content for free and only pay € 49 if you want to complete a short quiz at the end of each module and receive a certificate of completion. You must earn 60% or higher to earn your certificate.

  • This MOOC (Massive Open Online Course) is suitable for future-oriented, young but also well-experienced professionals who would like to get acquainted with key topics of nowadays tourism – Destination Management and Sustainability. Attendees will understand both topics including the link between them to recognize the need for a united application of the two management dimensions. This 100% online course consists of 4 modules. Each of it encompasses brief informative videos, a great choice of interviews with international tourism experts, relevant short readings, and supportive web links, research exercises and online videos for a long-lasting learning effect.

  • Este MOOC (Massive Open Online Course) está dirigido tanto a profesionales como a personas que desean conocer las principales características del fenómeno turístico. En este curso online analizaremos y profundizaremos sobre estas características. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial. Debes alcanzar un 60% o más para obtener el certificado.

  • This MOOC (Massive Open Online Course) completion certificate is suitable for tourism professionals and individuals seeking to learn introductory knowledge on China and Chinese tourism. This 100% online course consist of four modules which summarize some of the most important aspect to take into account in order to work with Chinese tourists.

  • Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

  • Este MOOC (Massive Open Online Course) está dirigido a todo aquel que desee conocer los aspectos generales de la Innovación Turística. No requiere saberes previos ni pertenecer a una disciplina especial. Este curso 100% online consta de contenidos presentados en texto y videos y cuestionarios que se encuentra al final de cada módulo; los cuales tienen como propósito verificar la comprensión de los temas. Se debe aprobar un 80% o más para obtener el certificado correspondiente.

  • This Massive Open Online Course (MOOC) aims to present foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. Ensure the communication strategies of your destination organization or company are generating positive impact in line with your objectives. It is suitable for managers, professionals and individuals seeking to gain practical understanding for immediate application of new techniques. This 100% online free course is full of multimedia content, including videos with instructors, interviews with experts, reading suggestions and quizzes. You may also pay 49€ + Iva and get your certificate.

  • This MOOC (Massive Open Online Course) completion certificate is designed for hotel managers, sales managers, professionals, academics, students, politicians seeking to provide them with an in-depth understanding of negotiation strategies and techniques in the tourism industry, which can be applied to various roles within the industry. To earn your certificate, you must score 60% or higher on the 4 course quizzes.

  • This MOOC (Massive Open Online Course) is for accommodation providers and professionals in the hospitality industry looking for an introduction to approaching energy consumption more sustainably. This 100% online course includes an overview of key concepts within the topic of energy management, an explanation of how more sustainable energy management can benefit accommodation providers, and practical tips and best practices. It consists of five modules which include video, downloadable resources and quizzes. After completing the final quiz, you can earn the certificate. You must score 60% or higher to obtain your certificate.

  • This MOOC (Massive Open Online Course) is for accommodation providers and professionals in the hospitality industry looking for an introduction to approaching local community engagement more sustainably. This 100% online course includes an overview of key concepts within the topic of local community engagement, an explanation of how local community engagement can benefit accommodation providers, and practical tips and best practices. The course consists of five modules which include video, downloadable resources and quizzes. After completing the final quiz, you can earn the certificate. You must score 60% or higher to obtain your certificate.

  • This MOOC (Massive Open Online Course) is for accommodation providers and professionals in the hospitality industry looking for an introduction to approaching food and waste-related management more sustainably. This 100% online course includes an overview of key concepts within the topic of food management, an explanation of how more sustainable food management can benefit accommodation providers, and practical tips and best practices. It consists of five modules which include video, downloadable resources and quizzes. After completing the final quiz, you can earn the certificate. You must score 60% or higher to obtain your certificate.

  • This MOOC (Massive Open Online Course) is for accommodation providers and professionals in the hospitality industry looking for an introduction to approaching water management more sustainably. This 100% online course includes an overview of key concepts within the topic of water management, an explanation of how more sustainable water management can benefit accommodation providers, and practical tips and best practices. It consists of five modules which include video, downloadable resources and quizzes. After completing the final quiz, you can earn the Certificate. You must score 60% or higher to obtain your certificate.

  • هذه الدورة هي موجهة إلى مهنيين مرتبطين بصناعة الأغذية الذين يسعون للحصول على معلومات تمهيدية حول السلامة والنظافة الغذائية ومعالجة المواد الغذائية وتحليل المخاطر ونقاط التحكم الحرجة (HACCP). تستهدف هذه الدورة محترفي فن الطبخ وكذا هواة المطبخ الذين يرغبون في تعلُّم أو إتقان تقنيات الطهي الرئيسية مع تسليط الضوء على طرق وأنواع الطهي المختلفة. وسيتم عرض طوال فترة البرنامج أنواعًا مختلفة وأساليب للطبخ والركيز على الاختلافات بين كل واحد منها. هذه الدورة التدريبية هي 100% عبر الإنترنت وهي عبارة عن مقاطع فيديو توضيحية ومواد نصية ورسوم بيانية تشمل ملخصات للنقاط الرئيسية. بالإضافة إلى ذلك، يمكنك في النهاية الحصول على شهادتك بعد اجتيازك لإستبيان قصير.

  • تؤثر الطريقة التي نقطع بها المكونات على عملية الطهي فضلاً عن مظهرها وملمسها وحتى نكهتها ورائحتها. فالتقطيعات الأساسية هي ضرورية لتحسين عملية التحضير والعرض وضمان الطهو بالتساوي وتعزيز النكهة، والأهم من ذلك، ضمان السلامة في المطبخ. لذلك، تستهدف هذه الدورة المهنيين وعشاق المطبخ الذين يرغبون في تطوير المهارات المطلوبة لتطبيق أنواع مختلفة من التقطيعات المستخدمة في المطبخ. تم تصميم هذه الدورة لفائدة مهنيي الطبخ وكذا الهواة الذين يرغبون في إتقان المهارات الأساسية في إعداد المرق (المخزون) وصلصات السوفريتو الضرورية في عدد لا يحصى من الوصفات. يتم تقديم عملية إنشاء وتطبيق هذه التحضيرات مما يوفر أساسًا صلبًا لصقل مهاراتك في عالم الطهي. هذه الدورة التدريبية هي 100% عبر الإنترنت وهي عبارة عن مقاطع فيديو توضيحية ومواد نصية ورسوم بيانية تشمل ملخصات للنقاط الرئيسية. بالإضافة إلى ذلك، يمكنك في النهاية الحصول على شهادتك بعد اجتيازك لإستبيان قصير.

  • هذه الدورة مناسبة للمحترفين في قطاع الفنادق والإقامة السياحية المهتمين بتعلم أو تحديث مهارات وتقنيات التواصل لديهم. يتم تناول تقنيات للتأثير وبشكل إيجابي على العملاء وتعزيز الولاء. بالإضافة إلى ذلك، توفر هذه الدورة أدوات عملية واستراتيجيات فعالة للتميُّز في هذا القطاع. تم تصميم هذه الدورة لمهنيي القطاع السياحي ولجميع الأشخاص المهتمين بتعزيز مهاراتهم في اختيار والإدارة الفعالة لقنوات التوزيع عبر الإنترنت. يتم عرض الاستراتيجيات الأساسية لتحسين إيرادات المؤسسات السياحية إلى جانب أهمية إدارة السمعة عبر الإنترنت لبناء صورة إيجابية والحفاظ عليها. هذه الدورة التدريبية هي 100% عبر الإنترنت وتتشكل من مقاطع فيديو توضيحية ومواد نصية ورسوم بيانية بملخصات للنقاط الرئيسية. بالإضافة إلى ذلك، فإنك عند الانتهاء ستكون مؤهلاً للحصول على شهادتك بعد اجتيازك لإستبيان قصير.

  • El curso Servicio al Cliente en el Sector Turismo, es adecuado para todas las personas y profesionales que buscan adquirir información de cómo la transformación digital ha contribuido a anticiparse a las necesidades del cliente y generar una cultura de excelencia del servicio. Este curso es 100% online. El curso está estructurado en cinco módulos, que contienen videos, guías e infografías y una autoevaluación.

  • This course is for Starters and Junior level in the Hospitality Industry up to one year experience, ready to explore More, gain deeper inside knowledge how operational hotel departments increasing their balance score guard. This 100% online course consist of a summary of each module of the MOOC ( Hotel Operations) and a short quiz. You must earn 60% or higher to earn your certificate.

  • This course delves into the intricate world of sustainable tourism, where environmental conservation, cultural preservation, and economic development intersect to create destinations that thrive in harmony with their surroundings. Throughout the modules, you'll explore key principles and strategies for effectively managing destinations to ensure their long-term viability and resilience. From understanding the principles of sustainable tourism planning to implementing innovative practices in destination marketing and stakeholder engagement, this course equips you with the knowledge and tools to become a leader in shaping the future of tourism. Join us on this journey towards creating destinations that not only captivate visitors but also safeguard the planet and enrich local communities.

  • This MOOC (Massive Open Online Course) completion certificate is suitable for individuals aiming to master fundamental training concepts, develop essential trainer attributes, and apply learning theories effectively. Participants will learn to design and deliver impactful training sessions, demonstrate professionalism, and enhance communication skills. The course covers the use of assessment and evaluation tools to evaluate and improve training programs.

  • This course explores the culinary domain, equipping participants with vital skills and insights. From mastering foundational culinary techniques to understanding diverse cooking methods and fostering creativity in the kitchen. Participants delve into menu development, market analysis, recipe adaptation, and menu engineering for profitability. The course also delves into catering management, covering planning, staffing, financial considerations, and legal aspects, while staying updated on industry trends and innovations.

  • This MOOC (Massive Open Online Course) completion certificate is suitable for policymakers aiming to advance the gastronomy sector and individuals enthusiastic about culinary arts. Whether you are shaping industry policies or delving into the vibrant world of gastronomy, this course equips you with essential knowledge.

  • This MOOC (Massive Open Online Course) completion certificate is ideal for those enthusiastic about the hospitality sector, including restaurants, cafes, and hotels, looking to grasp comprehensive management skills in food and beverage operations.

  • The Destination Marketing MOOC (Massive Open Online Course) is a fully online program designed to provide participants with the necessary skills and knowledge to develop a comprehensive marketing plan for a tourism destination. This course is applicable across multiple study areas and professional fields connected to tourism, marketing, hospitality management, and destination management. Over the span of four modules, participants will explore different facets of destination marketing, including analysis, strategy formulation, implementation of marketing mix strategies, and assessment of anticipated outcomes. To earn a certificate, participants must achieve a score of 60% or higher in each module quiz and assessment.

  • This MOOC (Massive Open Online Course) will enable participants to understand the need for digital transformation, and the steps to start driving it, no matter the size of the company, and the actual sector within tourism it belongs to. It will also help the students think about the opportunity of building Tourism ecosystems to enhance even more the customer experience. The course is designed for a diverse group of individuals who share a common aspiration: to take their careers and personal growth to unparalleled heights by becoming true digital innovators. Participants must obtain a final score of at least 60% by adding the grades of the final quizzes for each module to get their certificate.

  • This comprehensive course delves into the dynamic and specialized field of business event management, a niche segment within the broader tourism industry. In an era when only 3% of academic institutions provide dedicated event management courses, this program offers a unique opportunity to equip future professionals with the knowledge and skills necessary to excel in this sector. As business tourism continues to be a driving force behind global travel, understanding the intricacies of supply and demand in this field is essential.

  • This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

  • If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

  • Actualmente, el sector turístico está experimentando una transformación en la comercialización y comunicación de los servicios y productos turísticos. Es por este motivo que la gestión de establecimientos turísticos se hace más compleja y requiere de profesionales bien formados para responder a las expectativas del cliente obteniendo, a la vez, la máxima rentabilidad.

  • Las técnicas básicas de cocina son esenciales cuando hablamos de gastronomía. Su aprendizaje es importante y atemporal, por eso hemos diseñado este curso que proporciona los conocimientos y ayuda a desarrollar las habilidades fundamentales en las técnicas, las tecnologías y los productos necesarios para la elaboración de especialidades culinarias. El programa se divide en módulos que permiten ir consolidando progresivamente cada una de las técnicas con una metodología eminentemente práctica.

  • تعتبر تقنيات الطبخ الأساسية ضرورية عندما نتحدث عن فن الطهي. تعلمها مهم وصالحة لكل زمان، ولهذا السبب صممنا هذه الدورة التي توفر المعرفة وتساعد على تطوير المهارات الأساسية في التقنيات والتكنولوجيا والمنتجات اللازمة لتحضير تخصصات الطهي.