What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the order...

Tourism is one of the world's most outstanding economic sectors, employing one in every ten people. COVID-19 has been a turning point in all sectors and industries. And tourism has suffered the most from the consequences of the global pandemic. Right now, one in three destinations worldwide (34% according to UNWTO...