In 2019, destinations worldwide received 1.5 billion international tourists -- a new record. While economic data was positive, the escalating costs of overburdened ecosystems and strained infrastructure were causing an invisible burden on destinations worldwide. Seventy percent of surveyed sites near heritage attractions, along coastal...

Hospitality education has always evolved very fast. Nevertheless, the Covid-19 crisis only accelerated the shift towards digitalization. Many educational institutions had to switch from traditional learning methods to online in a matter of a few days or weeks. At Les Roches, as part of a...

In the 21st century, the hospitality industry has undergone significant transformation, much of it driven by innovative technological solutions. With growing awareness of the environmental impacts of almost every economic sector, over the past five years technology has mainly been used to reduce costs, increase...

Both Centennials and Generation Z (those born between 1996 and 2010) are changing the way we conceive all economic sectors, including tourism. These generations are known for their high levels of social empathy, environmental awareness, and for their creativity. Young people are digital natives; information and technology...

Sustainability is a concept that has been gaining social and political recognition, not least due to the coordinated launch of the Millennium Development Goals in 2000, and now with the 2030 Agenda and its 17 Sustainable Development Goals (SDG). Established in 2015 and promoted by...

Tourism has evolved hand-in-hand with changing technology, communications and marketing practices. While in 1950 the world welcomed 25 million international tourists, according to UNWTO data, by 2019 this had increased to 1.5 billion. The massive increase in the number of people joining the middle classes globally, along...

The situation for tourism remains rather unusual as a result of the ongoing COVID-19 pandemic. The crisis has marked a significant change for everyone, and above all for tourism, one of sectors hit hardest by the virus. 2020 was the year in which international tourism came to...

The tourism sector is linked to several areas of law, including in many destinations to constitutional law. That is, both tourists and tourism workers have constitutional rights in one way or another. The proper regulation of the various obligations and rights of tourists and...

What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the order...