This course will introduce marketing for visitor attractions, with a particular emphasis on museums, galleries, cultural and heritage attractions. It is designed primarily for professionals of small and independent museums and cultural attractions with limited resources to help them find, attract, and keep audiences and ensure their financial survival. By using the right marketing strategies, museums and visitor attractions can attract and keep different audiences, members and donors by engaging them without compromising their missions and professionalism. This course will also look at recent research studies on museum visitors to use marketing in the right way.
In this sense, this course is also helpful for museum marketing specialists who like to know about the new findings on visitors and incorporate them into their marketing practices.
What will you learn in this program?
After taking this course, you will be able to; understand the place of museums and visitor attractions in tourism, their unique characteristics, concepts, and principles of marketing that are fully applicable to museums and visitor attractions, recognize differences between visitors, and use market segmentation to design the right experience for the right segment, understand and formulate the product, in other words, the visitor experience, and formulate strategies and tactics to sustain museums and visitor attractions.
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.