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Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.
On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.
What topics will you cover?
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- Hotel companies, owners and lenders are looking for talent that can assemble data, run the software models and determine whether a market will support a new hotel.
- What is a market study valuation?
- Is a market study just a simple an analysis of how a hotel is likely to perform in a specific market?
- How to conduct a market study analysis to forecast hotel Average Daily Rate (ADR)
- How to conduct a market study analysis to forecast hotel occupancy.
- How to convert what we’ve learned in previous modules into an estimate of hotel market value.
What will you achieve?
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- Perform hotel market studies.
- Produce financial forecasts.
- Evaluate income approach valuations.
- Develop a supportable estimate of operating performance and value by utilizing Hotel Valuation Software.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.
PROGRAM STRUCTURE
This Online Certificate Program has an estimated duration of 12 hours. We recommend at least six hours per week of study time to allow you to cover all of the content in two weeks.
The format is 100% flexible.
Module 1:
Module 2:
Steve Rushmore
Founder of HVS
Steve Rushmore founded HVS, a global hospitality consulting organisation with offices around the world, more than 40 years ago. He frequently lectures on hotel trends at both the undergraduate and graduate level, in universities such as Cornell and Harvard Business School. In addition to his teaching experience, he has authored five textbooks and two seminars for the Appraisal Institute on the topic of hotel market studies and appraisals. He has written three reference books on hotel investing and published more than 300 articles on a variety of hotel topics.
Enrollment process
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