The absolute advantage of the course, in my opinion, is that it provided profound and structured knowledge of the tourism industry. Based on the industry research the course outlined the essential components and trends in tourism. Almost three years after I took this course these trends are progressing at a high speed: Internet of things, Cloud technology and AI-powered tools, digitisation of the customer journey, and the people-centric nature of the tourism business. An additional advantage for me was that this knowledge did not require financial investment, all I needed to do was to invest my time to gain it. I am very happy to have had this opportunity. I was going through a career change in a new country, so I needed a solid knowledge foundation and education. I took the course during the pandemic quarantine. It paved my way towards getting an MBA in Tourism, which I finished this year. I am also engaged in heritage volunteering and I noticed Tourism Online Academy offers a course called Marketing Museums and Visitor Attractions. This just proved to me that the TOA understands the needs of a wide variety of tourism stakeholders and structures their courses to address these needs.