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IE 大学

一群雄心勃勃的人在 1973 年创立了 IE 大学,他们怀揣共同的理想:重塑高等教育。如今,IE 大学在六个学院开设了一系列以影响力为导向的丰富课程,以可持续发展、多元化、创新、创业精神和人文作为核心价值观。学校的本科课程致力于培养未来领袖,注重知识、个人成长和职业发展。IE 大学通过教育、研究及创新,积极推动变革,帮助学生塑造理想未来。

由……提供的课程 IE 大学

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Get Certified: INFLUENCES AND DIGITAL TRENDS

This MOOC (Massive Open Online Course) is designed for tourism professionals who want to explore digital influences and trends in the industry. Led by experts in communication and marketing, this 100% online course covers influencer marketing, content creation, audience engagement, and strategic positioning within the tourism sector. Participants will learn how to effectively use digital tools to enhance their presence and impact in the tourism market. Upon completion, you will receive a certificate recognizing your knowledge and expertise in this evolving field.

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INFLUENCES AND DIGITAL TRENDS

This MOOC (Massive Open Online Course) is designed for tourism professionals who want to explore digital influences and trends in the industry. Led by experts in communication and marketing, this 100% online course covers influencer marketing, content creation, audience engagement, and strategic positioning within the tourism sector. Participants will learn how to effectively use digital tools to enhance their presence and impact in the tourism market. Upon completion, you will receive a certificate recognizing your knowledge and expertise in this evolving field.

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AI-Powered Digital Nudging for Responsible Tourism

This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.

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商业活动管理:驾驭企业和社交聚会的世界

通过我们深入的商业活动管理课程,了解成功规划和执行企业活动和社交活动的关键策略。

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创新与数字化转型

探索旅游业的数字化转型,学习实施有效的战略、拥抱创新、提升客户参与度和运营绩效。

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目的地营销

为旅游目的地制定有力的营销策略,重点讲解市场分析、竞争定位和成功执行营销活动。

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مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

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国际旅行和旅游法概论

探索塑造全球旅游的法律框架和政策,并学习如何驾驭当今要求苛刻、数字化驱动的旅游业。

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旅游管理简介

通过此在线课程了解旅游管理的基础内容,按自己的进度学习战略、财务、数字营销和创新。

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旅游基础 – 行业管理

探索战略、财务、数字营销和运营管理,深入了解现代旅游管理,学习如何利用技术和客户数据。