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Certificate: Data-driven tourism: AI assistants and omnichannel insights
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Certificate: Data-driven tourism: AI assistants and omnichannel insights

Format

100% Online

Schedule

7 hours

Language

Spanish

Duration

5 weeks

Price

€45

Institution

Universidad Externado de Colombia

The course “Data-Driven Tourism: AI Assistants and Omnichannel Perspectives” is divided into two main modules that address the use of virtual assistants and the application of data analytics for strategic decision-making in the tourism industry. These modules complement each other to offer a comprehensive view of how companies can implement omnichannel technologies and improve their data-driven operations.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu

Course content

Module 1
Construction of chatbots applied to tourism
This module introduces the use of virtual assistants (chatbots) in the tourism sector, from their creation to their integration into omnichannel platforms. Students will learn to build custom chatbots using tools such as ChatBase and Zapier, and to integrate them into websites and mobile applications to improve customer service.
Module 2
Data analysis applied to tourism
In this module, students will learn to use data analysis to improve decision-making in areas such as reservation management, inventory control, and customer experience personalization. Basic statistical techniques, sentiment analysis, and data visualization will be covered.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is aimed at tourism industry professionals, technology project managers, data analysts, developers of technological solutions for tourism, and anyone interested in learning how AI and data analysis are impacting this sector.

Meet our instructors

Miguel Angel Martínez
Miguel Angel Martínez

Egresado de la Universidad Externado de Colombia, con profundización en Legaltech, Online Dispute Resolution (ODR), y protección de datos. Se ha enfocado en el estudio de la Inteligencia Artificial desde perspectivas éticas, filosóficas y aplicadas. Hábil en programación con Python, Azure y TensorFlow. Desempeñó un papel fundamental en el desarrollo y lanzamiento de proyectos de software ODR para entidades del sector privado liderando el área de planeación financiera. Ha participado en procesos de levantamiento de capital y grants para StartUps. Posee certificaciones en Fundamentos de IA Responsable y Fundamentos en IA Generativa de Microsoft, así como en Gestión Ágil de Proyectos. Actualmente es profesor en el Departamento de Matemáticas de su alma mater, impartiendo cursos de "Matemáticas y Derecho" y en la intensificación de "Inteligencia Artificial y Derecho".

Cristian Camilo Merchán
Cristian Camilo Merchán

Economista, con énfasis en finanzas internacionales. Tomó la ruta del Big Data enfocado a marketing, con más de 5 años de experiencia en sectores de Analítica de datos trabajando con clientes en Latinoamérica en sectores de tecnología, banca, retail. Actualmente soy Co fundador y CEO de MeasurEase, dónde damos soluciones de data e IA para las marcas en su marketing.

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