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Institution
This short course will provide you with a foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. The objective of this course is for you to gain practical understanding for immediate application of new techniques once you have successfully finished the course and the quizzes for each introductory tourism communications subject area.
This course will consist of a summary of each module and a short quiz. You must earn 60% or higher to earn your certificate (when applicable).
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWHO IS THIS PROGRAM DESIGNED FOR?
This program is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on strategic communication for the tourism industry.
Whether you are growing in your organization (or any other company), or are undertaking a venture as an entrepreneur in the tourism industry you need to have a minimum of strategic communication knowledge to add value in your position or to lead your business successfully.
This is achieved through a 100% online training course with short videos with professors and industry guests, readings, exercises and assignments in each module.
Meet our instructors
Strategy and learning & development leader with 20 years of experience in ecommerce and global higher education. Greg specializes in streaming media, immersive content, and wearable technology; and is an adjunct professor of communication and entrepreneurship.
Jacqueline Gil brings 20 years of experience in tourism policy and international engagement, having worked with national governments, companies, and international organizations. She specializes in professional development focused on tourism innovation and sustainable practices. A PhD candidate in sustainable development, Jaqueline also lectures on future scenario planning, employing her expertise to advance strategic communication and sustainable tourism solutions.
