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This course uncovers the business value of really knowing and empathizing with your customers to stage the experiences they will fall in love with and be willing to pay for, rather than focusing on what other businesses are doing and replicating the offer of similar or identical product and services. It will also help you to develop a customer-centric business acumen that values every customer and results in the added profit margins, loyalty, retention, and gains in market share.
What will you learn in this program?
This course addresses the skills gap of intelligent business focus. Instead of competing on price and revenue management, the focus is redirected to the individual customer for real differentiation.
WHO IS THIS PROGRAM DESIGNED FOR?
Business leaders at various levels within an organization with the responsibility to grow their business unit, from Heads of Departments to Senior and Executive Managers / Directors and Entrepreneurs starting their own business.
This is achieved through a 100% online training course on a self-paced framework designed to give you within four weeks, through short videos with industry experts, readings, and assignments in each phase.
PROGRAM STRUCTURE
This Online Certificate Program has an estimated duration of 20 hours. We recommend at least five hours per week of study time to allow you to cover all of the content in 4 weeks.
The format is 100% flexible.
The course is divided in four weeks:
- Week 1 – Introduction to the Course; From Standardisation to Personalisation
- Week 2 – Successful Business Models
- Week 3 – Navigating Uncontested Market Spaces
- Week 4 – Target Market Segmentation Strategy
Sonia Santana
Co-Managing Director at Swiss Education Group Professional
Sonia Santana is a business professional in the area of hospitality, with over 20 years of experience in international hospitality, real estate investment, asset management, hotel operations, feasibility studies, assessments, and expansion. Since 2011, Sonia has also directed major business developments in Colombia, Mexico, Spain, Miami, and Switzerland as the Managing Director of Hotel Investments and as Hotel Development Director with Horwath International consulting for companies such as Hyatt, MGM, Marriott, Radisson, and others.
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