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Description
Fundamentals of Tourism—Industry Management delves into how technology and innovation have transformed tourism management, emphasizing the importance of personalized customer experiences and data utilization. Participants will explore key areas such as strategy, finance, digital marketing, and operations management. Designed for professionals and managers, the program provides practical knowledge to navigate the complexities of modern tourism, ensuring relevance and competitiveness in a dynamic market.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWhat you'll learn
- ✔ Understand competitive strategy and corporate strategy in tourism.
- ✔ Apply financial accounting principles in tourism management.
- ✔ Utilize big data to enhance customer experiences.
- ✔ Implement effective operations management for sustainability.
- ✔ Drive digital transformation and innovation in tourism.
- ✔ Master digital marketing tools and strategies.
Course content
- Concepts of competitive strategy and corporate strategy.
- Identifying and leveraging competitive advantages.
- Case studies of successful tourism strategies.
- Basics of financial accounting and reporting.
- Financial analysis and performance metrics.
- Budgeting and financial planning in tourism.
- Overview of digital marketing tools.
- Social media strategies for tourism businesses.
- SEO and content marketing in the tourism industry.
- Principles of operations management.
- Process optimization for tourism services.
- Sustainability practices in tourism operations.
- The role of technology in tourism innovation.
- Implementing digital transformation strategies.
- Case studies of innovative tourism businesses.
What our students say about us
WHO IS THIS PROGRAM DESIGNED FOR?
This certified online program is aimed at professionals, managers, and anyone seeking to deepen their learning or update their knowledge in tourism sector management and its integration into hospitality and destination management. Whether advancing within your company or launching a new venture, this program equips you with essential management skills and insights to excel. Delivered 100% online and self-paced, the course offers engaging videos, readings, and assignments, enabling flexible learning tailored to your schedule.
Meet our instructors
Kevin Sigliano
Professor of Marketing
A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company, Admira.com.
Alvaro Carrillo de Albornoz
Professor of Strategy
He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.
Virginia Bombín
Professor of Finance
She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.
Konstantina Valogianni
Professor of Innovation&Technologies
She is a Professor in Information Systems at IE Business School - IE University. She is teaching graduate level courses related to Technology and Innovation, as well as Digital Transformation. Prof. Valogianni holds a PhD in Information Systems from Rotterdam School of Management, during which she specialized in designing machine learning algorithms for sustainability, and specifically electric vehicle charging. She is the recipient of several impact awards and EU grants for her work in designing machine learning algorithms. Her work has appeared in journals and conference proceedings.
Sharada Kumaran
Professor of Operations Management and Supply Chain Management
She is a professor of Operations Management and Supply Chain Management at IE University. She has an MBA from the University of California, Irvine. She has a degree in Bachelor of Engineering in Electrical & Electronics Engineering from College of Engineering, Trivandrum, India. Sharada has worked in the service industry in different roles in the United States of America and in India. She was a business development and client relationship manager in a Finance and Accounting services firm. She was also a software developer, creating programs for various industries from manufacturing to airlines.