3 - 4 hours per week






10 weeks




IE University

This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis.
Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience.

This Online Certificate Program is a great opportunity for professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management.


What will you learn in this program?

  • Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
  • Main concepts and tools on financial accounting and its mechanics.
  • Big data and its importance in the travel sector.
  • The importance of operations management in business financial performance and sustainability in the tourism sector.
  • Digital transformation and innovation for the tourism sector.
  • How marketing is changing and what tools you can use under the domain of digital marketing.


This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into the hospitality and destination management.
Whether you are growing in your company or are undertaking a venture as an entrepreneur in the tourism sector, you need to have a minimum of management knowledge to add value in your position or to lead your business.
This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in each module.


This Online Certificate Program has an estimated duration of between 30 to 40 hours. We recommend at least three hours per week of study time to allow you to cover all of the content in 10 weeks.

The format is 100% flexible. It has been divided into five sections, each developing fundamental concepts of the core management areas: Strategy, finance, digital marketing, operations management and digital transformation and innovation.

At the end of the course, you will have an opportunity to take a proctoring exam. If you approve this exam, you will get a certificate from the Tourism Online Academy.





Kevin Sigliano

Professor of Marketing

A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company,

Alvaro Carrillo de Albornoz

Professor of Strategy

He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.

Virginia Bombín

Professor of Finance

She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.

Konstantina Valogianni

Professor of Innovation&Technologies

She is a Professor in Information Systems at IE Business School - IE University. She is teaching graduate level courses related to Technology and Innovation, as well as Digital Transformation. Prof. Valogianni holds a PhD in Information Systems from Rotterdam School of Management, during which she specialized in designing machine learning algorithms for sustainability, and specifically electric vehicle charging. She is the recipient of several impact awards and EU grants for her work in designing machine learning algorithms. Her work has appeared in journals and conference proceedings.

Sharada Kumaran

Professor of Operations Management and Supply Chain Management

She is a professor of Operations Management and Supply Chain Management at IE University. She has an MBA from the University of California, Irvine. She has a degree in Bachelor of Engineering in Electrical & Electronics Engineering from College of Engineering, Trivandrum, India. Sharada has worked in the service industry in different roles in the United States of America and in India. She was a business development and client relationship manager in a Finance and Accounting services firm. She was also a software developer, creating programs for various industries from manufacturing to airlines.

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