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IE University

This short course will recap what you learned in the Massive Online Open Course entitled Introduction to Tourism –Industry Management. The objective of this course is for you to earn your online certificate which certifies that you have successfully finished the course and the quizzes for each introductory tourism management subject area.

This course will consist of a summary of each module and a short quiz. You must earn 60% or higher to earn your certificate.

If you are interested in gaining fundamental knowledge and skills applied to tourism-industry management, we invite you take the Online Certificate Program: FUNDAMENTALS OF TOURISM – INDUSTRY MANAGEMENT, which is also part of the Tourism Online Academy.



This program is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on tourism industry management.

Whether you are growing in your company (or any other company), or are undertaking a venture as an entrepreneur in the tourism industry you need to have a minimum of management knowledge to add value in your position or to lead your business.

This is achieved through a 100% online training course with short videos with professors, readings, exercises and assignments in each module.


The course will follow the same structure of the Introduction to Tourism –Industry Management MOOC:
Module 1- Introduction to Business Strategy
Module 2- Introduction to Financial Accounting as a Business Language
Module 3- Introduction to Digital Marketing
Module 4- Introduction to Operations Management
Module 5- Introduction to Digital Transformation and Innovation

Kevin Sigliano

Professor of Marketing

A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company,

Virginia Bombín

Professor of Finance

She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.

Alvaro Carrillo de Albornoz

Professor of Strategy

He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.

Luis Solís

Professor of Operations Management

He holds a PhD in Manufacturing Management and Engineering, University of Toledo, Ohio (USA). He has gained a number of teaching awards and is welcomed as a visiting professor at universities in countries such as Mexico, Belgium, France, China, Colombia, Guatemala, El Salvador, Costa Rica, Nicaragua, Spain and the US.

Konstantina Valogianni

Professor of Innovation&Technologies

She is a Professor in Information Systems at IE Business School - IE University. She is teaching graduate level courses related to Technology and Innovation, as well as Digital Transformation. Prof. Valogianni holds a PhD in Information Systems from Rotterdam School of Management, during which she specialized in designing machine learning algorithms for sustainability, and specifically electric vehicle charging. She is the recipient of several impact awards and EU grants for her work in designing machine learning algorithms. Her work has appeared in journals and conference proceedings.

Enrollment process

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