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This short course will provide you with a foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. The objective of this course is for you to gain practical understanding for immediate application of new techniques once you have successfully finished the course and the quizzes for each introductory tourism communications subject area.
This course will consist of a summary of each module and a short quiz. You must earn 60% or higher to earn your certificate (when applicable).
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
WHO IS THIS PROGRAM DESIGNED FOR?
This program is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on strategic communication for the tourism industry.
Whether you are growing in your organization (or any other company), or are undertaking a venture as an entrepreneur in the tourism industry you need to have a minimum of strategic communication knowledge to add value in your position or to lead your business successfully.
This is achieved through a 100% online training course with short videos with professors and industry guests, readings, exercises and assignments in each module.
PROGRAM STRUCTURE
The course will follow the structure:
Module 1- Fundamentals of Stakeholder Management
Module 2- Impactful Branding
Module 3- Nature and community-based tourism
Module 4- International Recognition Through Global Events
JAQUELINE GIL, MsC
Tourism policy and international engagement with 20 years of experience in national governments, companies and international organizations. Jaqueline specializes in professional development for tourism innovation and sustainable development. She is a PhD candidate in sustainable development and a lecturer of future scenarios planning.
Enrollment process
Click on Enroll once and then click on checkout/view cart.
If you would like to obtain a certificate of completion, please enroll in Get Certified: Strategic Communication for Tourism after finishing the MOOC.
Request more information
If you would like to enroll multiple users or need more information about this course, please contact us!