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This course focuses on the digital transformation impacting the tourism sector. Aimed at tourism professionals, it covers essential topics such as influencer marketing, content creation strategies, building audience engagement, and how to effectively position your brand within the industry.
Through insights from six professionals with diverse skills in communication, participants will learn to use digital tools and trends to strengthen their presence and connect with their target audience.
By completing this course, you will gain the knowledge and skills needed to adapt to the evolving digital landscape in tourism, preparing you to apply these insights directly to your professional practice in the sector.
What will you learn in this program?
This program teaches professionals in the tourism sector how to use digital trends to improve their business. Participants will gain knowledge in influencer marketing, content creation, and audience engagement strategies. Each module, taught by experts in different areas of communication, provides valuable insights into the tools and techniques used to effectively connect with audiences. Through real-life case studies, participants will learn how to apply these strategies to improve visibility and achieve success in the evolving tourism industry.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWhat you'll learn
Course content
WHO IS THIS PROGRAM DESIGNED FOR?
This program is designed for professionals in the tourism sector who want to improve their ability to communicate with their audience. It is perfect for those looking to improve the quality of communication with potential customers and strengthen their relationships with them.
Whether you are a tourism business owner, marketing manager, or communication professional, this course offers valuable insights and practical tools to help you take advantage of digital trends and increase your brand’s visibility in the tourism market.
Meet our instructors
He works at the digital agency “Socialmood,” managing online advertising and social media for brands like Ron Barceló. He creates, shoots, and edits videos that reach millions of views weekly, while also strategically guiding annual campaigns like Nevalia, Desalia and El After del Verano. His career started by sharing his creations online, leading to work with companies, bands, and events. His unique content resulted in the creation of three TV commercials and collaborations with notable companies like the production company Antiestático and the agency DDB.
Director of Good Rebels Creative
Director of Good Rebels Creative, where he leads projects focused on digital business, brand strategy, content, and influencer marketing. With a solid experience in branding, creativity, and social media, he has worked with brands such as Domino’s Pizza, VIPS, LG Electronics, and Universal Music. He has extensive experience in project management, production, budget management, and team coordination. In addition, he combines his professional work with teaching as an associate professor at ESIC Business & Marketing School and in the Instituto Europeo de Diseño (IED), where he teaches digital marketing and communication.
Spanish influencer with twelve years of experience in content creation. Specializing in storytelling, social media strategy, creative direction, and branded content production. He has worked with brands such as Samsung, Sony, HBO, and Turespaña.
Originally from Galicia, they have been living in Madrid for four years. They started their careers working in special effects in the film industry at FX. In 2020, they co-founded Golda HUB, a creative photo and video agency specializing in social media content. Despite being a relatively recent project, they have collaborated with well-known brands such as Redbull, Pernod Ricard, Adidas, and Zalando.
CEO of Keeper Experience
He is the CEO of Keeper Experience, holds a degree in Audiovisual Communication, and a Master's in Business Communication. He is the President of the IAB Spain Influencer Commission (2022-24) and the author of "Vivir de las redes." He worked for four years at Heineken Spain and in different communication agencies.
