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Branding + Innovation: “Brandinnovation” is an online course that explores how branding, now seen as a vital investment, can revolutionize the tourism industry. Discover how a strong brand enhances value, trust, and reputation over time. Learn essential branding concepts like culture, talent, sustainability, and innovation. With the guidance of industry experts, learn to leverage branding to stand out, drawing on real-world examples for practical strategies to craft a brand that both adapts to and shapes the future.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWhat you'll learn
Course content
WHO IS THIS PROGRAM DESIGNED FOR?
This course caters to business and tourism professionals, inquisitive individuals, students, and entrepreneurs eager to delve into the world of branding, recognized as a pivotal tool in today’s global arena. Unlike in the past, when size determined success, today’s success hinges on agility, innovation, trust, and forward-thinking strategies. Participants will gain invaluable insights to navigate this dynamic paradigm and harness branding as a transformative force in their careers and endeavors.
Meet our instructors

Branding and Tourism Professor
Andy Stalman, known as "Mr. Branding," is a global branding expert with over 25 years of experience spanning five continents. He is the author of influential works such as "BrandOffOn: The Branding of the Future" and "TOTEM. Transforming Clients into Believers." Professor Stalman serves as CEO of TOTEM Branding, advising leading corporations and teaching as a visiting professor at prestigious business schools worldwide. Renowned for his charismatic speaking engagements, Andy is a sought-after keynote speaker at prominent branding and business events, where he shares his expertise on brand strategy and innovation in the digital age.

Talent and Tourism Professor
" Emma Giner excels in cultivating multicultural teams and navigating complex, dynamic environments. She began at Mango in 1996 and has two decades in retail, spearheading brand expansion in Asia and Europe. Joining Inditex in 2001, Professor Giner served as Training Head for Oysho and Massimo Dutti, Global Development Director, and International People & Operations Director for Massimo Dutti until 2016. As an entrepreneur and consultant since 2016, she collaborates with global lifestyle, consumer goods, distribution, sports, and pharmaceutical organizations. Emma’s transformative projects have left a significant mark in cities like Shanghai, Moscow, New York, Paris, Dubai, London, and New Delhi. "

Digital and Tourism Professor
Emiliano Pérez-Ansaldi holds a degree in Design and Advertising from the University of Buenos Aires, with over two decades of experience across Argentina, the US, and Spain in design, advertising, marketing, and technology. Renowned in Spain's digital sphere for seamlessly integrating marketing, communication, technology, and new tools, Professor Pérez-Ansaldi is a sought-after speaker at global eCommerce and online marketing forums across Spain and Latin America. His expertise extends to teaching at prestigious business schools on both sides of the Atlantic, where he imparts knowledge on electronic commerce, online marketing, and digital strategies.

Sustainability and Tourism Professor
Gill Wilson brings over 20 years of marketing experience in the food and tourism sectors, with a background that includes roles at Kellogg, Heineken, and NH Hoteles. Trained in sustainability by the Cambridge Institute of Sustainability Leadership and the London Business School, Professor Wilson specializes in integrating sustainability into business strategies to align with brand values and consumer expectations. She serves as a professor of "Marketing Strategy for Sustainability" at IE Business School and conducts training for initiatives like "Sustainable Travel Ireland" and "Creatives for Climate," focusing on sustainability in advertising agencies.

Innovation and Tourism Professor
Natalia Bayona is a government and international relations professional, specializing in foreign trade, tourism, and marketing. Fluent in English, French, and Italian, she has extensive experience in promoting Colombia on international stages. Professor Bayona is passionate about issues such as marketing, image, communication, and public relations within the public sector, emphasizing corporate social responsibility and bridging relations between private sector entities, the public sector, and the media. Her specialties include tourism marketing, government relations, strategic communication in the public sector, and public affairs.