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        Business Event Management: Navigating the World of Corporate and Social Gatherings
        This comprehensive course delves into the dynamic and specialized field of business event management, a niche segment within the broader tourism industry. In an era when only 3% of academic institutions provide dedicated event management courses, this program offers a unique opportunity to equip future professionals with the knowledge and skills necessary to excel in this sector. As business tourism continues to be a driving force behind global travel, understanding the intricacies of supply and demand in this field is essential.
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        Innovation and Digital Transformation in the Tourism Industry
        This MOOC (Massive Open Online Course) will enable participants to understand the need for digital transformation, and the steps to start driving it, no matter the size of the company, and the actual sector within tourism it belongs to. It will also help the students think about the opportunity of building Tourism ecosystems to enhance even more the customer experience. The course is designed for a diverse group of individuals who share a common aspiration: to take their careers and personal growth to unparalleled heights by becoming true digital innovators. Participants must obtain a final score of at least 60% by adding the grades of the final quizzes for each module to get their certificate.
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        Destination Marketing
        The Destination Marketing MOOC (Massive Open Online Course) is a fully online program designed to provide participants with the necessary skills and knowledge to develop a comprehensive marketing plan for a tourism destination. This course is applicable across multiple study areas and professional fields connected to tourism, marketing, hospitality management, and destination management. Over the span of four modules, participants will explore different facets of destination marketing, including analysis, strategy formulation, implementation of marketing mix strategies, and assessment of anticipated outcomes. To earn a certificate, participants must achieve a score of 60% or higher in each module quiz and assessment.
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