DATE

Before March 30th, 2023

FORMAT

100% Online

SCHEDULE

6 to 8 hours per week

LANGUAGE

English

REGISTRATION

Before March 30th, 2023

DURATION

12 weeks

PRICE

0,00

INSTITUTION

The Hong Kong Polytechnic University

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

What will you learn in this program?

By completing this course, it will enable you to:
• Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry
• Learn about the roles of ICT infrastructures and tools in shaping the business environment, business models, marketing practices, revenue strategies, and customer services
• Understand the dynamic that is generated in the development of ICTs and its impact on hospitality and tourism organizations

WHO IS THIS PROGRAM DESIGNED FOR?

Anyone who is interested in learning about current developments in the global hospitality and tourism industry is welcome to join these courses. Managerial staff of hospitality and tourism companies, employees in hospitality, tourism and related businesses who aspire to become senior managers in the industry.

PROGRAM STRUCTURE

This MOOC has been designed to follow a self-paced methodology. It has been divided into 8 Modules, as follows:

Week 1 – An Introduction to IT in Hospitality & Tourism Industry

Week 2 – Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Week 3 – Value Creation through IT and Innovation

Week 4 – Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Week 5 – IT-Digital Marketing in Tourism & Hospitality

Week 6 – Policy Implications of Big Data Analytics in Tourism and Hospitality Research

Week 7 – Designing Storytelling Online CAPAIGNS FOR Brand Co-Creation and Co-Promotion

Week 8 – Digital Transformation in Tourism & Hospitality Organizations

Dan WANG, Ph.D.

Associate Professor at The Hong Kong Polytechnic University

Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 80 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive-level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in the tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of multiple top-tier academic journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & eCommerce (NLTeC) as a co-investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.

Enrollment process

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