Innovation and Technology Management in Tourism and Hospitality
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Innovation and Technology Management in Tourism and Hospitality

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Format

100% Online

Schedule

6 to 8 hours per week

Language

English

Duration

12 weeks

Price

€0

Institution

The Hong Kong Polytechnic University
Description

The Innovation and Technology Management in Tourism and Hospitality course covers different ICT infrastructures and tools, taking a closer look at their roles in shaping the business environment, business models, marketing practices, revenue strategies, and customer service techniques. You will discuss the dynamics generated in the development of ICT and their impact on tourism and hospitality organizations. The course will also cover the themes of digital transformation, business analytics, and digital marketing.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu
What you'll learn
  • ✔ Gain an in-depth understanding of the strategic applications of ICT innovations in the tourism and hospitality industry.
  • ✔ Learn about the roles of ICT infrastructures and tools in shaping the business environment, business models, marketing practices, revenue strategies, and customer services.
  • ✔ Understand the dynamics generated by the development of ICT and their impact on tourism and hospitality organizations.
Course content
Module 1
An Introduction to IT in Hospitality and Tourism
Module 2
Information Technology Adoption and Dynamic Impact on Hospitality and Tourism Organizations
Module 3
Value Creation Through IT and Innovation
Module 4
Innovation Strategy Through Mobile Technology and Social Media in the Hospitality and Tourism Industry
Module 5
Digital Marketing in Tourism and Hospitality
Module 6
Business Analytics for Data-Based Decision Making in Hospitality and Tourism Organizations
Module 7
Designing Storytelling Online Campaigns for Brand Co-creation and Co-promotion
Module 8
Digital Transformation in Tourism and Hospitality Organizations

WHO IS THIS PROGRAM DESIGNED FOR?

This online course is for individuals interested in learning about current developments in the global tourism and hospitality industry. If you work in tourism, hospitality, or related industries—and you are a manager or aspire to become one—this course will provide you with essential skills to become an innovative leader. Over eight weeks, you will build a robust foundation in using technology to innovate within the tourism and hospitality sectors. Learn from your highly experienced professor and connect with other professionals to make an impact on the future of the industry.

Meet our instructors
Dan WANG, Ph.D.

Dan WANG, Ph.D.

Associate Professor at The Hong Kong Polytechnic University

Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 80 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive-level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in the tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of multiple top-tier academic journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & eCommerce (NLTeC) as a co-investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.