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Description
Challenges in the Tourism Industry is a comprehensive MOOC designed to explore and address key issues facing the tourism sector today. This course provides an in-depth look at emerging trends and challenges, including tourism sustainability, customer service excellence, and innovative product design. You will gain valuable insights into the latest market trends and strategies to enhance tourism businesses and destinations. Equip yourself with the knowledge to drive positive change and adapt to evolving industry demands.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Discover improvement opportunities for destinations through sustainable tourism.
- ✔ Understand how hospitality enhances visitor experiences.
- ✔ Examine key elements for unique tourism and hospitality experiences.
- ✔ Connect leisure concepts to innovative tourism designs.
- ✔ Identify new opportunities in business tourism.
- ✔ Learn strategies for creating memorable tourism experiences.
Course content
Explore the principles of sustainable tourism. Assess the impact of tourism on local environments and communities.
Develop strategies for aligning tourism practices with sustainability goals.
Analyze case studies of successful sustainable tourism initiatives.
Define key elements of exceptional hospitality in tourism.
Investigate the role of customer service in enhancing visitor satisfaction.
Examine best practices for improving service quality.
Identify methods to train staff for superior customer experiences.
Explore the components of designing engaging tourism products.
Learn techniques for creating unique and memorable experiences.
Understand the role of innovation in product development.
Develop skills for tailoring experiences to different visitor segments.
Identify current trends shaping the leisure tourism sector.
Analyze the impact of these trends on tourism businesses and destinations.
Explore emerging leisure activities and their market potential.
Discuss strategies to adapt to and capitalize on new trends.
Understand the dynamics of business tourism and its economic impact.
Explore opportunities for expanding business tourism offerings.
Examine key factors in organizing successful business events and meetings.
Develop strategies to attract and retain business tourism clients.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is designed for anyone interested in the evolving challenges and opportunities within the tourism industry. Whether you’re a professional or simply an enthusiast, it’s the perfect opportunity to deepen your understanding of key issues such as tourism sustainability, hospitality, and innovative product design. The course provides insights into improving business performance and adapting to market trends, making it valuable for tourism operators, hospitality professionals, and anyone passionate about travel. By the end, you will gain the skills to identify improvement opportunities through sustainable tourism, enhance visitor experiences, design unique offerings, and explore new business tourism opportunities.
Meet our instructors
Leonardo Latorre Melin
Master's in Tourism Management and Innovation with a specialization in Destination Management
Leonardo Latorre Melin has a master’s degree in tourism management and innovation, with a specialization in destination management. He lectures at the School of Tourism at Duoc UC, Valparaíso campus. Leonardo is a project manager focused on sustainable tourism and territorial planning. He holds a tourism-cultural administrator degree from Universidad de Valparaíso, with additional diplomas in indigenous public policies and environmental management. As the Executive Director and a founding member of Regenera NGO, he is dedicated to promoting sustainable practices and innovative tourism solutions.
Marcela Cerda Aliaga
Tourism-Cultural Manager
Marcela Cerda Aliaga is a Tourism-Cultural Administrator from Universidad de Valparaíso, with a bachelor’s degree in tourism and culture. She lectures at the School of Tourism at Duoc UC, Valparaíso campus, and has experience managing projects in both the public and private sectors. Marcela has been involved in training microenterprises through Sercotec and Fosis projects. Her diverse background in tourism management and community-focused projects equips her with practical insights into enhancing tourism and cultural initiatives.
Juan López Contreras
Deputy Director of the School of Tourism and Hospitality at Duoc UC
Juan López Contreras earned his master’s degree in tourism from Monash University in Australia. He currently serves as a Senior Lecturer and Deputy Director of the School of Tourism and Hospitality at Duoc UC. With a background in commercial engineering and business administration, Juan brings extensive expertise to his role. He is also a member of the Board of the Chilean Federation of Tourism Companies. His career reflects a deep commitment to advancing tourism education and industry standards in Chile and beyond.
Andrés Ried Luci
PhD in Leisure and Human Potential
Dr. Andrés Ried Luci holds a PhD in leisure and human potential from the University of Deusto. He is an Associate Professor at the Pontificia Universidad Católica de Chile, Villarrica Campus, and a researcher at the Center for Local Development Studies (CEDEL-UC). His research focuses on outdoor leisure experiences, their associated benefits and barriers, and the sense of place built in protected wilderness areas and urban environments. He has also studied changes in leisure practices during confinement scenarios, contributing valuable insights into contemporary leisure trends.