In recent years, the digital transformation of tourism has accelerated, both in terms of consumer habits and, increasingly, in how people travel and experience their chosen destinations. To keep pace, tourism businesses must increasingly become more innovative, not just in their business models but in...
As tourism restarts, now is the time to fully realize its enormous potential to drive economic recovery and growth, to provide jobs and opportunity and to contribute, directly or indirectly, to all 17 of the Sustainable Development Goals (SDGs). Achieving this will not be easy....
In 2019, destinations worldwide received 1.5 billion international tourists -- a new record. While economic data was positive, the escalating costs of overburdened ecosystems and strained infrastructure were causing an invisible burden on destinations worldwide. Seventy percent of surveyed sites near heritage attractions, along coastal...
Hospitality education has always evolved very fast. Nevertheless, the Covid-19 crisis only accelerated the shift towards digitalization. Many educational institutions had to switch from traditional learning methods to online in a matter of a few days or weeks. At Les Roches, as part of a...
In the 21st century, the hospitality industry has undergone significant transformation, much of it driven by innovative technological solutions. With growing awareness of the environmental impacts of almost every economic sector, over the past five years technology has mainly been used to reduce costs, increase...
Both Centennials and Generation Z (those born between 1996 and 2010) are changing the way we conceive all economic sectors, including tourism. These generations are known for their high levels of social empathy, environmental awareness, and for their creativity. Young people are digital natives; information and technology...
Sustainability is a concept that has been gaining social and political recognition, not least due to the coordinated launch of the Millennium Development Goals in 2000, and now with the 2030 Agenda and its 17 Sustainable Development Goals (SDG). Established in 2015 and promoted by...
Tourism has evolved hand-in-hand with changing technology, communications and marketing practices. While in 1950 the world welcomed 25 million international tourists, according to UNWTO data, by 2019 this had increased to 1.5 billion. The massive increase in the number of people joining the middle classes globally, along...
What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the order...
Tourism is one of the world's most outstanding economic sectors, employing one in every ten people. COVID-19 has been a turning point in all sectors and industries. And tourism has suffered the most from the consequences of the global pandemic. Right now, one in three destinations worldwide (34% according to UNWTO...