Both Centennials and Generation Z (those born between 1996 and 2010) are changing the way we conceive all economic sectors, including tourism. These generations are known for their high levels of social empathy, environmental awareness, and for their creativity. Young people are digital natives; information and technology...
Sustainability is a concept that has been gaining social and political recognition, not least due to the coordinated launch of the Millennium Development Goals in 2000, and now with the 2030 Agenda and its 17 Sustainable Development Goals (SDG). Established in 2015 and promoted by...
Tourism has evolved hand-in-hand with changing technology, communications and marketing practices. While in 1950 the world welcomed 25 million international tourists, according to UNWTO data, by 2019 this had increased to 1.5 billion. The massive increase in the number of people joining the middle classes globally, along...
The situation for tourism remains rather unusual as a result of the ongoing COVID-19 pandemic. The crisis has marked a significant change for everyone, and above all for tourism, one of sectors hit hardest by the virus. 2020 was the year in which international tourism came to...
The tourism sector is linked to several areas of law, including in many destinations to constitutional law. That is, both tourists and tourism workers have constitutional rights in one way or another. The proper regulation of the various obligations and rights of tourists and...
What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the order...
Tourism is one of the world's most outstanding economic sectors, employing one in every ten people. COVID-19 has been a turning point in all sectors and industries. And tourism has suffered the most from the consequences of the global pandemic. Right now, one in three destinations worldwide (34% according to UNWTO...