Tourism Product Development and Marketing for Rural Areas
This MOOC is designed to help participants recognize opportunities, engage with stakeholders, create meaningful experiences, and apply effective marketing strategies. With a strong focus on sustainability and responsible tourism, it incorporates real-world case studies and best practices. By the end of the course, participants will be equipped to develop and promote rural tourism initiatives that benefit local communities. It is ideal for destination managers, travel agents, tour operators, entrepreneurs, community leaders, marketers, researchers, government officials, and non-profit professionals committed to fostering sustainable rural tourism