Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.
Date:
Before November 16th, 2023
Duration:
12 weeks
Institution:
The Hong Kong Polytechnic University