Tourism is one of the world’s most outstanding economic sectors, employing one in every ten people. COVID-19 has been a turning point in all sectors and industries. And tourism has suffered the most from the consequences of the global pandemic. Right now, one in three destinations worldwide (34% according...
What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the...
The tourism sector is linked to several areas of law, including in many destinations to constitutional law. That is, both tourists and tourism workers have constitutional rights in one way or another. The proper regulation of the various obligations and rights of tourists and tourism...
The situation for tourism remains rather unusual as a result of the ongoing COVID-19 pandemic. The crisis has marked a significant change for everyone, and above all for tourism, one of sectors hit hardest by the virus. 2020 was the year in which international tourism...
Tourism has evolved hand-in-hand with changing technology, communications and marketing practices. While in 1950 the world welcomed 25 million international tourists, according to UNWTO data, by 2019 this had increased to 1.5 billion. The massive increase in the number of people joining the middle classes...
Sustainability is a concept that has been gaining social and political recognition, not least due to the coordinated launch of the Millennium Development Goals in 2000, and now with the 2030 Agenda and its 17 Sustainable Development Goals (SDG). Established in 2015 and promoted by...
Both Centennials and Generation Z (those born between 1996 and 2010) are changing the way we conceive all economic sectors, including tourism. These generations are known for their high levels of social empathy, environmental awareness, and for their creativity. Young people are digital natives; information...
Tourism is made of people, it’s a labour sector, so the investment in qualifications and digital skills is crucial to ensure training at all levels of the sector's workforce. In the field of education and skills, tourism faces the challenge of ensuring the training of future professionals as agents of change, while also ensuring the integration of sustainability into educational and training projects. Finding and validating new ways of developing and certifying new competences is a challenge for the tourism sector, and for all the education and training institutions.
In the 21st century, the hospitality industry has undergone significant transformation, much of it driven by innovative technological solutions. With growing awareness of the environmental impacts of almost every economic sector, over the past five years technology has mainly been used to reduce costs, increase efficiency and advance sustainability.
Hospitality education has always evolved very fast. Nevertheless, the Covid-19 crisis only accelerated the shift towards digitalization. Many educational institutions had to switch from traditional learning methods to online in a matter of a few days or weeks. At Les Roches, as part of a joint project with Sommet Education and the other schools of the network, for example, classes went online in just one week, responding to the demands of the pandemic as well as the decisions of local authorities in a flexible and agile manner.
In 2019, destinations worldwide received 1.5 billion international tourists -- a new record. While economic data was positive, the escalating costs of overburdened ecosystems and strained infrastructure were causing an invisible burden on destinations worldwide. Seventy percent of surveyed sites near heritage attractions, along coastal areas, on islands, and in rural areas were affected by environmental impacts in 2019. However, few solutions were available to tourism managers worldwide via academic training.
As tourism restarts, now is the time to fully realize its enormous potential to drive economic recovery and growth, to provide jobs and opportunity and to contribute, directly or indirectly, to all 17 of the Sustainable Development Goals (SDGs). Achieving this will not be easy. If we are to do so, we will need strong partnerships and for international organizations, UNWTO included, to work in harmony with governments and the private sector.
This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.
This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.
Explore key strategies for successful corporate and social event planning and execution with our in-depth business event management course.
Explore digital transformation in tourism as you learn to implement effective strategies, embrace innovation, and elevate customer engagement and operational excellence.
Develop robust marketing strategies for tourism destinations, focusing on market analysis, competitive positioning, and successful campaign implementation.
Elevate your restaurant management skills with this online course, exploring food safety, service types, menu development, and effective inventory management.
Explore the link between tourism and gastronomy, the role of food in culture and sustainable alignment with the 2030 Agenda.
Master culinary basics, innovative techniques, menu development, and catering management in this comprehensive course for aspiring chefs and culinary enthusiasts.
Develop professional training skills, enhance communication, and learn to design impactful training sessions in diverse professional settings.
