As tourism restarts, now is the time to fully realize its enormous potential to drive economic recovery and growth, to provide jobs and opportunity and to contribute, directly or indirectly, to all 17 of the Sustainable Development Goals (SDGs). Achieving this will not be easy....

In recent years, the digital transformation of tourism has accelerated, both in terms of consumer habits and, increasingly, in how people travel and experience their chosen destinations. To keep pace, tourism businesses must increasingly become more innovative, not just in their business models but in...

In 2019, destinations worldwide received 1.5 billion international tourists -- a new record. While economic data was positive, the escalating costs of overburdened ecosystems and strained infrastructure were causing an invisible burden on destinations worldwide. Seventy percent of surveyed sites near heritage attractions, along coastal...

Tourism has evolved hand-in-hand with changing technology, communications and marketing practices. While in 1950 the world welcomed 25 million international tourists, according to UNWTO data, by 2019 this had increased to 1.5 billion. The massive increase in the number of people joining the middle classes globally, along...